Portfolio Marketing Manager, GPS

Deloitte • Hartford, CT • 12h ago

Deloitte seeks a strategic, creative marketing leader to use business and market insights. This person will develop strategic marketing plans. The leader will plan, implement, oversee, and measure marketing campaigns for the Government sector. These campaigns should drive awareness, generate leads, and measure ROI.

The marketing leader will work closely with the Government Sales and Brand, Marketing, and Communications teams. Together, they will define target audiences and understand positioning. They will also build tactics to position Deloitte as a technology leader among current and prospective government clients.

The Portfolio Marketing Lead for Government & Public Services (GPS) will play a key role in finding new trends in government marketing. This person will create effective campaigns, drive innovation, and ensure a great customer experience.

Work You'll Do

Develop strategic marketing plans, focusing on positioning Deloitte to win government contracts. Plans may include promoting Deloitte's thought leadership through white papers, events, and omnichannel advertising campaigns.

Oversee content strategies that support each business's strategic marketing plan, as well as research- and data-driven content development.

Lead the development of new paid and organic campaigns that match strategic plans. Work with internal partners to launch, measure, and improve.

Work across a matrixed organization. Serve as a marketing advisor for internal stakeholders. Help prioritize and deliver on the most strategic business needs.

The Team

Join a dynamic and innovative team within Deloitte's GPS Growth Office. As part of the Growth Office, the GPS Marketing Team delivers meaningful growth and measurable results for our 26K+ professionals serving federal, state, local, higher education, and nonprofit clients. Our team spans across the US and India, providing go to market insights, marketing strategies. and best-in-class creative. We foster a collaborative, efficient, and highly effective environment, empowering our team members to align with Deloitte's strategic objectives and values.

Required Qualifications

Bachelor's degree or higher in Marketing, Advertising, Communications, English, Public Relations, or a related field

8+ years of related experience in marketing, focusing on business marketing strategy planning and communications. This includes understanding how marketing and communications strategies and tactics work together to provide measurable results.

Experience working within the government professional services market

Experience working in cross-functional teams and maintaining a positive working environment

Experience taking initiative and prioritize tasks

Demonstrated managing multiple projects while meeting client expectations and deadlines

Must be legally authorized to work in the United States without the need for employer sponsorship, now or at anytime in the future

Preferred Qualifications

Creative mindset with passion and drive to encourage innovation in marketing and communications. Able to manage creative teams and provide strategic direction to improve brand position in the market.

Outstanding interpersonal, written, verbal and presentation skills

Polished executive presence and professional client service manner

Demonstrated ability to be collaborative and interact with all levels of management

Flexibility, adaptability and level of comfort with ambiguity and fluid priorities

Strong project management skills, with attention to detail and excellent follow-through skills

Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook)

Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $97,900 to $163,100.

EAExpHire, EAGPS_ExpHire

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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