Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
The Shopper Marketing Senior Specialist is a critical team member in driving our efforts across customers and the internal organization for the NUSA Omni Channel business. The Shopper Marketing Senior Specialist is responsible for developing and executing shopper marketing strategies that drive sales and increase brand awareness. The ideal candidate will have an understanding of consumer behavior, sales trends and category trends and be able to translate that knowledge into effective marketing campaigns that resonate with Sam's Club Members.
They will work closely with our Walmart Shopper Marketing managers to support budget maintenance, program briefing, calendar maintenance, planning and special projects and initiatives. This role will also will work closely with cross-functional teams, including sales, marketing, product development, and finance to ensure that all shopper marketing initiatives are aligned with business objectives.
PRIMARY RESPONSIBILITIES:
In collaboration with the Walmart Inc. Shopper Marketing team, support annual planning processes, understanding unique business needs and developing strategy to achieve customer and company objectives.
Develop and execute shopper marketing strategies that drive sales and increase brand awareness on Sam's Club business.
For Sam's Club, develop and execute omni-shopper marketing campaigns including, but not limited to, in-store activations, digital media & paid search, ensuring alignment with brand and sales objectives.
For Sam's Club, end to end coordination with agencies and vendors from briefing process through post-performance completion as needed to facilitate programs and maintain Vendor Management System records
Program analysis, to evaluate efficacy and define key learnings, and coordinate cross-functional communication of results
Utilize analytical tools and dashboards to generate actionable insights and drive program optimizations
For Walmart Inc, build and maintain essential budget and invoice tracking through established tools and financial systems
Collaborate with cross-functional teams, RMN partners and agency partners to develop, execute, optimize and measure shopper marketing campaigns across Walmart Inc
Monitor and analyze the effectiveness of shopper marketing campaigns and make recommendations for improvement for Sam's Club and Walmart Inc as assigned.
Conduct research and analysis to gain insights into consumer behavior and preferences
Stay up to date with industry trends and best practices in shopper marketing
Build and maintain relationships with key stakeholders, including retail partners, agency partners and vendors
KEY COMPETENCIES:
Strong understanding of consumer behavior and preferences
Solid understanding of Retal Media, programmatic media and paid search preferred
Experience in shopper marketing or consumer insights.
Understands the CPG industry
Ability to work in a dynamic, changing, matrix environment
Initiative: must demonstrate ability to provide value added analytical work based on own understanding of business needs/impactors vs just providing what is asked for
Integrity: provides objective point of view and ensures accuracy in details of their work/analysis
Communication: demonstrates confidence; able to make clear and concise presentations/recommendations to all levels of organization
Business Acumen: ability to understand overall business strategy and drivers; able to design and perform analytics to address business questions
SUMMARY OF EXPERIENCE, SKILLS AND ABILITIES
3+ years' work experience in Shopper Marketing roles in the CPG industry
Strong analytical and data analysis skills
Excellent communication and presentation skills.
Ability to work collaboratively in a team environment and manage multiple projects.
Familiarity with digital marketing trends and tools.
Experience executing digital media through Retail Media Networks and third party vendors
Ability to work across the Microsoft office suite of tools (Excel, PowerPoint, Words, Teams)
Basic financial acumen
Microsoft office suite
Madrid, Scintilla and syndicated data experience preferred.
Excellent written and communication skills
Retail Media experience preferred
Sam's MAP and WMC experience preferred
Agency experience and/or agency management experience preferred
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
Job Requisition: 358190
