Disney's Addressable Ad Operations team is seeking a Programmatic Account Manager who will be an exceptional addition to our Sales and Advertising Operations team on one or more of our exciting brands. These brands are composed of The Walt Disney Company's (NYSE: DIS) global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, ESPN, Hulu, Disney Channels Worldwide, Freeform, FX and National Geographic as well as Disney/ABC Domestic Television and Disney Media Distribution.
Job Summary:
The Programmatic Account Manager is responsible for acting as a liaison between Disney and our agencies, DSPs, and advertisers. The Account Manager will leverage their in-depth knowledge of the programmatic ecosystem along with strong organizational, analytical and project management skills to provide exceptional client service while identifying post-sale opportunities for account growth. In this role, you will be partnered with one or more Account Executives who sell media space across Disney's digital properties.
A Programmatic Account Manager is responsible for stewarding digital advertising campaigns and relationships with top-tier customer accounts. This position collaborates closely with teams across Disney to ensure that our clients have comprehensive support and superior client service both pre and post-sale. The Programmatic Account Manager understands our clients' advertising priorities and strategies, and are also required to identify and troubleshoot any issues, and escalate accordingly, as well as demonstrate knowledge and understanding of our systems, tools, and processes.
We want to ensure that this team has the resources to deliver best-in-class customer service to our clients, our agencies, and across all of internal Disney Advertising Sales teams. The highest priorities are our people, systems, and processes.
Responsibilities and Duties of the Role:
Partners with various internal and external stakeholders to ensure successful execution of programmatic campaigns
Assist clients with PMP and Programmatic Guaranteed set-up
Partner with Sales and Pricing & Planning to provide materials for Proposals/Avail submissions including media recommendations, screenshots, research, competitive data, and advise on what is technically feasible to execute
Lead client communication related to our programmatic offering and optimizations
Required to test creative assets across Video, Mobile, and Desktop Display
Help ensure client's programmatic ad specs are met and communicate out changes to our client's and their DSPs
Troubleshoot campaign performance by investigating ad server bugs, third party discrepancies and under-delivery issues
Ensure accurate campaign set up between ad server and our SSP
Display mastery of all Disney and Hulu digital ad products and their capabilities
Assist clients and sales teams in the billing and reconciliation process
Provide after-hours support for any client-related emergencies, as necessary
Become an authority in our SSPs and the programmatic advertising ecosystem
Required Education, Experience/Skills/Training:
Qualifications:
2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company required
A strong emphasis in programmatic, digital and online media experience preferred
1 year of digital ad trafficking experience and hands-on experience with SSP, DSPs, and/or ad exchanges
Familiarity with third-party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., with a fundamental understanding of video ad serving concepts (i.e. VAST and VPAID)
Ability to think critically and use reporting insights to identify bidding behavior and deal optimizations
Proactive and highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner
Experience compiling and analyzing insights from campaign performance reports in order to troubleshoot campaigns as needed
Strong proficiency with Microsoft Excel and PowerPoint; ability to quickly learn productivity software application tools
Seeks out partnerships across the organization to test new ideas and grow the business
Exceptional organizational, relationship-building, and communication (written and verbal) skills
Self-motivated starter who thrives in a fast-paced environment
Ability to cultivate sales and client relationships
Preferred Qualifications:
Familiarity with Advertising Research and Verification vendors like Nielsen, ComScore, Moat, Integral Ad Science, Millard Brown, etc.
Coursework in Business Administration, Media, Advertising, or Marketing
Strong interest in the digital media, advertising, and emerging technology industries
Working familiarity with a broad range of business functions, including ad sales, creative services, revenue operations, inventory planning, and yield optimization
Knowledge of industry ad categories, various modes of online ad sales channels and ability to translate those customer requirements into technical/operational solutions.
Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required
Preferred Education:
Bachelor's degree with a focus in media, advertising or other meaningful experience
DisneyAdvertising
The hiring range for this position in New York, NT is $90,000 to $109,800 per year and in Chicago, IL & Santa Monica, CA is $85,800 to $104,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10124536
Location: Santa Monica,California
Job Posting Company: Disney Advertising
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
