Product Marketing Manager, Metaverse Content

Meta • Los Angeles, CA • 4h ago

Summary:

The Metaverse Content Product Marketing team is seeking an individual who is passionate about building and marketing innovative Virtual Reality (VR) and Mixed Reality (MR) experiences that inspire new audiences to discover Meta Quest platforms. This position will play a critical role in developing content and Go-To-Market strategy, and specifically influencing Entertainment industry engagements in support of current and future hardware devices. This person has experience in partnerships-focused marketing, strategic development skills, and has experience using data and analytics to build a business case. They have communication skills, are good at building consensus and influencing others. This position will bring together the right stakeholders to develop insights and strategies to advance key initiatives and support growth metrics. This person will be responsible for customer-centric business decision-making for the content business, working closely with the Content, VR/MR, and Metaverse product teams as well as Business Development, Finance, Sales, Analytics, Growth, Marketing, Sales, Public Relations, Partnerships, Legal, Privacy, and Policy and other Product Marketing teams. This work will include upfront analysis to identify market needs by segment, opportunity and audience sizing, product positioning and key messaging, content portfolio strategy, industry engagement strategy, and channel marketing strategy. This role will be an independent contributor with an impactful remit within the Product Marketing, Virtual Reality and Metaverse organizations.

Required Skills:

Product Marketing Manager, Metaverse Content Responsibilities:

Conduct thorough analysis of internal and external data to identify trends, opportunities and potential risks

Collaborate with cross-functional teams to develop and refine business strategies

Generate actionable insights and recommendations based on data analysis to support strategic initiatives

Stay informed about Metaverse and Entertainment industry and platform trends, competitor activities and marketing dynamics to inform strategic planning

Leverage quantitative and qualitative insights from research and analysis to influence the partnerships strategy, and inform content portfolio positioning, go-to-market plans, creative assets, and campaigns

Build cross-functional partnerships and champion an informed point-of-view to drive alignment

Minimum Qualifications:

Bachelor's degree

5+ years of experience in strategic planning for content

Entertainment or Media industry experience

Analytical and problem-solving experience

Experience presenting and conveying complex information to stakeholders at all levels

Experience working independently in a fast-paced, entrepreneurial, and fluid environment, spotting issues early, and escalating as needed

Preferred Qualifications:

Advanced degree

Balance of creative and analytical thinking, putting forth best-in-class executions within a measurable and data-driven framework

Understanding of mixed reality

Experience working in or adjacent to the Entertainment industry

Experience engaging in Partnerships-focused marketing

Public Compensation:

$128,000/year to $186,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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