DIGITAL MARKETING & OPERATIONS: MARKETING TECHNOLOGY MANAGER

KeyBank • Brooklyn, OH • 5h ago

Location:

4910 Tiedeman Road - Brooklyn, Ohio 44144

About the Job:

This position, reporting to the SVP, Digital Marketing & Operations, will manage marketing platforms for Adobe products. The Digital Marketing & Operations team collaborates across the Enterprise to use the Adobe suite for marketing strategies and campaigns. The Marketing Manager will be responsible for strategy, cross-platform integration (AEP, AEM, Campaign, AJO), development, and deployment to deliver successful client marketing using the martech stack. Our collaborative culture means working across multiple stakeholders and teams, including: internal marketing, technology, analytics, and business partners.

Essential Functions:

Lead the Enterprise Marketing department in all aspects of Adobe and the martech stack.

Responsible for the overall Adobe marketing strategy and roadmap, as well as product support or deployment potential.

Analyze new products and use cases from Adobe.

Collaborate across teams to ensure efficient use of Adobe for marketing delivery to clients.

Drive personalization efforts utilizing Adobe through journey mapping.

Manage a team of two full-time employees and potentially offshore resources.

Build and maintain strong working relationships with colleagues, clients, and partner organizations, working effectively across internal and external teams to establish trust and relationships with key stakeholders.

Monitor business results of programs and adjust them based on data, analytics, and research insights.

Analyze, summarize, and interpret complex data and information; drawing logical conclusions and actionable business insights.

Identify project problems/risks, propose solutions, and escalate to leadership for timely resolution if necessary.

Required Qualifications:

Minimum of 10 years of marketing technology experience, Adobe specific experience preferred

Minimum of 5 years of management experience, leadership experience preferred

Able to manage multiple projects and large-scale tasks simultaneously

Able to interpret and analyze data, develop regular campaign reports

Strong attention to detail. Excellent organizational, written, and communication skills

Serve as a positive and effective team member

Able to interact effectively at all levels of an organization and across diverse cultures

Results oriented, proactive attitude

Able to work in a fast-paced environment under multiple deadlines and competing priorities

Familiarity with Agile Development concepts preferred

COMPENSATION AND BENEFITS

This position is eligible to earn a base salary in the range of $100,000 - $125,000 annually depending on job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.

Please click here (http://www.key.com/kco/images/Key\Benefit\Eligibility_Chart.pdf) for a list of benefits for which this position is eligible.

Job Posting Expiration Date: 07/25/2025

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.

KeyBank is an organization collectively committed to helping you unlock your potential and discover what truly drives you. Working here means sharing our purpose to help our clients, colleagues, and communities thrive. You'll find genuinely supportive teammates, a flexible, inclusive work environment, challenging projects, accessible leaders, and opportunities to grow in your position and your career. For 200 years, Key has opened doors in our communities. Let us open one for you.

KeyBank

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