The Senior Manager of Marketing asserts exceptional business leadership to drive dramatic growth in MISUMI's North America Digital Manufacturing service offerings. This individual leads the development and implementation of a marketing and business development strategy that raises brand awareness, promotes the new service, generates leads, and wins new business. This role leads all aspects of a digital and traditional marketing plan, including web site development and ongoing improvements, web marketing, promotions, SEO, CPC, advertising campaigns, and market research done with outside vendors and internal teams. This position will develop and manage the sales team's activities to achieve sales profitability and growth. You'll need to:
This role leads all aspects of a digital and traditional sales and marketing plan, including web site development and ongoing improvements, web marketing, promotions, SEO, CPC, advertising campaigns, and market research done with outside vendors and internal teams.
This position will develop and manage the sales team's activities to achieve sales profitability and growth.
Lead creation of globally competitive web portal for brand's expansion to the US
Provide extensive knowledge of web technologies, techniques, and best practices to create a world class web presence.
Provide sales and marketing expertise to lead and manage collaborative activities of sales team, marketing specialists, and outside advertising, PR and SEO consultants to accelerate growth.
Design, develop, and implement web marketing strategies that target and acquire new customers and new opportunities at existing customers.
Design and execute a strategic marketing plan that includes web & print advertising, direct mail, trade shows, seminars, and other tactics.
Identify new industry channel partners for general engineering & supply chain audiences as well as sites and publications with industry-specific audiences including but not limited to Automotive and Medical.
Explore the effectiveness of engineering influencers and social media channels and obtain appearances, paid ads & partnerships for our services.
Manage and maintain web marketing content, execute online and email campaigns, search engine optimization, web banners, etc.
Compose and distribute original content such as case studies, e-newsletters, and advertising, that promote our DM platform's automated solution.
Develop presentations and training materials that will strengthen the sales team's understanding and approach to securing business wins.
Provide accurate data to management to assist with regular and special reporting related to team performance; identify areas where improvement in efficiency or outcome is possible and contribute to solutions.
Other duties and responsibilities as assigned
To qualify for the role, you'll need:
Bachelor's degree in engineering or marketing required 10 years in a web marketing and sales/business development management role in a manufacturing/industrial products B2B environment.
Knowledge of the Factory Automation industry is preferred. Experience with Web system development Sound knowledge of SEO, CRM, & behavioral targeting and expert level experience with web management tools such as Google Analytics.
Experience with Internet marketing metrics; conversion rate; web best practices.
High proficient in Microsoft Office Suite (PowerPoint, Excel, Word, Access).
Must be strategic, high energy, technical and an effective communicator with strong analytical, project management, critical thinking, and presentation skills.
Must have a high level of energy, enthusiasm, leadership, and mentorship.
Must be flexible, eager to learn and open to new ideas.
Travel as required, up to 25%.
Pay Rate: A base salary in the 100k to low 135k range plus an annual bonus potential.
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location and prevailing minimum wage, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
Benefits Offered:
We offer a comprehensive package of benefits including Medical (HMO/PPO/HDHP), Vision, Dental, Life (Basic and AD&D), Disability (STD and LTD), Legal, and Pet Insurance Plans, 401(k) Plan with match, Commuter Transit Benefits, Employee Resource (EAP and GEAS) Plans, Fitness Club Membership, Tax Savings (HAS and FSA) Plans, Parental Leave, Paid Time Off, and Paid Holidays.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation for any particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
Applicants must currently be authorized to work in the United States on a full-time basis. Sponsorship for work authorization is not available.
MISUMI is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity, or any other protected status under applicable law.
FOR CALIFORNIA RESIDENTS:
MISUMI USA, Inc. ("MISUMI") complies with the California Consumer Privacy Act ("CCPA"), California Privacy Rights Act ("CPRA"), and other applicable privacy laws. We may collect the following categories of personal information for purposes of the application and hiring process: name and contact information (phone number; mailing address; email address(es)); education and qualifications; employment history and experience; LinkedIn profile; and other information voluntarily provided by the applicant. Under the CCPA and CPRA, California residents have the right to know, correct, delete, and/or limit the use of certain information collected by MISUMI. For further information, see our full privacy policy at https://us.misumi-ec.com/careers/privacy/california-privacy-rights/. If you have any concerns, please send an email to hr1@misumiusa.com.
Powered by JazzHR
