Position Overview
PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in a newly formed Credit Card Marketing team and are seeking an innovative thought leader to build the foundation of our updated talent profile. We are seeking a highly motivated and experienced credit card marketer to join our growing team and drive high-impact marketing strategies.
If you are passionate about ...
· Developing great creative - from creative brief to overseeing in-market implementation
· Using consumer insights to develop break-through creatives and marketing strategies
· Combining an award-winning brand with marketing best practices to deliver business results
· Serving as a team-wide mentor and coach to bring marketing best practices to life
... we want to hear from you.
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company's success. This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager's discretion. Specific Job Requirements to Include:
· Creative strategy oversight
o Write creative briefs across channels, lifecycle stage and product
o Work with agency and internal creative partners to develop on-brand, and on-strategy creatives, applying marketing best practices
o Review of creative assets and oversee internal routings
o Communicate progress and risks to key stakeholders and gain alignment on vision and tactical strategies
· Developing integrated learning agendas and testing strategies
· Cross-functional collaboration, including Business Partners, Brand, creative agencies, PR, Legal & Compliance, and digital channel owners
· Development and implementation of strategic and integrated, multi-channel marketing agendas, based on business objectives, customer insights, competitive landscape assessments, in-market performance, with an expectation of ongoing optimization to maximize business impact.
· Effective storytelling; ability to influence others to align with proposed our growth strategy, economic optimization, and acquisition levers through written and verbal communication
Ideal Candidate:
· Proven success in delivering integrated, direct response campaigns across multiple channels and stages of a customer lifecycle
· Experience in credit card marketing
· Creative problem solver, who combines marketing expertise, consumer insights, and data-based solutions to solve marketing challenges
· Creative, innovative thinker who is comfortable challenging the status quo. Loves white space opportunities and can develop a path or process where one has not been set before
· "Owner mentality," with desire to cut through clutter and deliver results in white space opportunities, proven track record of building a path where one has not been set before
· Demonstrates strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment
· Has experience leading strategic creative development that delivers results
· Brings multiple stakeholders together to activate around a common vision and builds consensus among partners
· Loves to develop and articulate a clear creative POV and can successfully translate ideas into real-life creative executions
Job Description
· Team leadership role to enable best-in-class creatives, serving as a mentor to other team members.
· Stand up formalized marketing playbooks for card launches and marketing of existing products
· Oversee claims development, product positioning, and multi-channel campaign concepts
· Develop master briefs for strategic alignment across cross-functional teams (Business Partners, Brand, creative agencies, PR, Legal & Compliance, and digital channel owners)
· Oversee development of creatives across Card marketing team to ensure aligned to brand and channel best practices, as well as cohesive customer experience.
· Build and socialize a clear creative vision for PNC's credit card marketing programs based on competitive insights, deep awareness of the PNC brand, and PNC's business objectives. This vision will be applied to net-new creatives and used to optimize existing creatives as well.
· Design and implement in-market testing agendas, aligned to business goals, as well as oversee application of learnings across Card marketing team
o Develop strategic testing roadmap to constantly learn while also optimizing response across products, channels, and creative campaigns.
o Oversee customer research to ensure solutions are designed with customer needs in mind
o Share actionable insights with key business partners and senior management
o Formalize process to ensure learnings are shared and applied broadly across Card Marketing team
Qualifications
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
· 5+ years of experience in building integrated marketing campaigns, ideally within consumer credit card space
· 5+ years of experience working in a variety of marketing channels (social, programmatic digital, OOH, OLV)
· 5+ years of experience leading creative development and/or production processes; experience leading relationships with internal and external agency partners.
· Demonstrated track record in designing customer-centric marketing plans.
· Strong analytical background and comfort with data measurement plans and financial storytelling; ability to identify and pivot strategies on data-based insights.
Job Description
Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners.Adapts to and optimizes for a changing business environment.
Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Qualifications
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
Preferred Skills
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
Competencies
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management
Work Experience
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education
Bachelors
Certifications
No Required Certification(s)
Licenses
No Required License(s)
Pay Transparency
Base Salary: $78,000.00 - $124,200.00
Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
Application Window
Generally, this opening is expected to be posted for two business days from 06/15/2025, although it may be longer with business discretion.
Benefits
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards (http://yourpnctotalrewards.com) .
Disability Accommodations Statement
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com . Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
California Residents
Refer to the California Consumer Privacy Act Privacy Notice (https://content.pncmc.com/live/pnc/aboutus/HR/Onboarding/PNC\CCPA\Privacy\Disclosure\Employee.pdf) to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
