Sr Product Marketing - Hybrid

SitusAMC • New York, NY • 15h ago

SitusAMC is where the best and most passionate people come to transform our client's businesses and their own careers. Whether you're a real estate veteran, a passionate technologist, or looking to get your start, join us as we work together to realize opportunities for everyone, we proudly serve.

At SitusAMC, we are looking to match your unique experience with one of our amazing careers, so that we can help you realize your potential and career growth within the Real Estate Industry. If you are someone who can be yourself, advocate for others, stay nimble, dream big, own every outcome, and think global but act local - come join our team!

This role will work closely with the Director, Head of Product Marketing, to support marketing activities across our commercial and residential solutions portfolio. This role will be responsible for executing strategic marketing plans that drive the growth and adoption of our products and services.

Essential Job Functions:

Work closely with head of product marketing, product management and sales teams to define, develop, and execute go-to-market strategy

Collaborate with internal stakeholders to execute multi-channel marketing campaigns across digital, social and traditional channels to support prioritized growth opportunities

Manage and expand email nurture campaigns to promote our portfolio of services and technology products

Work with Content Marketing and Product Managers to create engaging external content including videos, case studies, articles, guides, white papers that promote our business solutions and client-facing teams

Track and measure the effectiveness and impact of all marketing tactics (email, paid media, social, events, etc.) and tie them to marketing qualified leads and captured revenue

Support the Product Marketing leader with presentations and reporting updates to business line partners, sales leaders, and Head of Marketing

Update existing and create new business development materials and sales collateral as needed

Maintain audience, prospect and client contact lists for all lines of business to be used in the execution of digital marketing campaigns

Support events/conferences with email and social communications, materials and logistical support

Partner with Digital and Content leads to ensure website is updated with accurate information, stats and content is optimized to capture, engage and convert target audiences

Partner with Social lead to ensure key business lines and leaders are represented consistently on social media

Support paid media execution, working with media and creative agencies as well as publishers as needed

Other activities that may be assigned by your manager

Qualifications/ Requirements:

Bachelor's Degree in Marketing, Communications or related field or equivalent combination of education and experience

Minimum of 6+ years of industry and/or relevant experience, typically with 1+ years in a Senior Associate level role or external equivalent.

Experience in Product Marketing (experience in marketing B2B services, B2B technology, commercial real estate, residential mortgage, financial industries preferred but not required)

Understanding of the process of launching and growing a product in the market, focusing on understanding customer needs, positioning the product effectively, and communicating its value to the target audience

Experience with AI tools and application in product marketing efforts

Impeccable writing skills and storytelling, with ability to simplify complex information

Ability to work collaboratively across many teams to achieve a common goal

An innovative self-starter, with a strong work ethic

LI- Remote #LI- Hybrid

Note: This job description is not intended to be all inclusive or exclusive. At any time, employees may perform other related duties as required to meet the ongoing needs of the organization and participate in additional trainings. SitusAMC does not accept unsolicited resumes from staffing agencies, search firms or any third parties. Any unsolicited resume submitted to SitusAMC in any manner will be considered SitusAMC property, and SitusAMC will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

The annual full time base salary range for this role is

$115,000.00 - $140,000.00

Specific compensation is determined through interviews and a review of relevant education, experience, training, skills, geographic location and alignment with market data. Additionally, certain positions may be eligible to receive a discretionary bonus as determined by bonus program guidelines, position eligibility and SitusAMC Senior Management approval. SitusAMC offers PTO and paid holidays, the terms of which are set forth in the program policies. All full time employees also are eligible to participate in various benefit plans, including medical, dental, vision, life, disability insurance and 401K; in each case in accordance with the terms of the applicable plans.

Pay Transparency Nondiscrimination Provision (https://go.situsamc.com/rs/962-QMP-613/images/pay-transp\%20English\formattedESQA508c.pdf?version=0)

SitusAMC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Know Your Rights, Workplace Discrimination is Illegal (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf)

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