Director of Marketing

GORDON FLESCH CO INC • Madison, WI • 20h ago

JOB REQUIREMENTS: Job Purpose: The purpose of the Director of Marketing
role is to oversee the Gordon Flesch Company\'s Marketing department, to
create and execute against a marketing strategy that accomplishes the
goals and objectives of the organization. To advise, direct and manage
all aspects of the marketing department and work with Sales to maximize
the profitability of the products and services sold. Responsibilities:
Work cross-functionally with company owners, executive leadership team
and branch managers to develop a multi-channel, fully-integrated annual
marketing plan. Work with senior staff to develop, support and maintain
a strategic perspective in organizational direction, based on
marketplace and industry trends and best practices, customer needs and
satisfaction. Create, develop and lead the Marketing team to execute an
integrated, cross-platform social media strategy that is measurable and
impactful and drives awareness and brand affinity. Focus on creating
high-traffic blog content, lead-converting resources, and sharable
creative projects. Develop successful direct mail campaigns that create
leads and drive sales. Ensure consistent, appropriate articulation of
the Gordon Flesch Company image and brand promise both inside and
outside the organization, including during the RFP process. Leverage RFP
automation software (Loopio) to assist the sales team in developing
responses to Requests For Proposals. Leverage Inbound Marketing
Automation Software (Hubspot) to ensure marketing team and overall
content meet or exceed company goals. Drive key business metrics
including leads, MQLs, SQLs and Opportunities. Make data-driven
decisions based on valid metrics. Lead, execute, and coordinate all
aspects for special organizational initiatives such as Key Account
Management, including development of strategy, messaging, tactics and
tools that facilitate easy adoption by internal associates and external
customers Manages and facilitates the marketing side of partner
relationships with key product and service providers to leverage the
marketing assets developed by those partners for the benefit of the
Gordon Flesch Company. Lead, direct and oversee all outside marketing
firms such as communications agencies, marketing research companies and
other vendors that provide support for elements of the annual marketing
plan Develop, negotiate, and manage activation of all sponsorships with
sports teams and local event providers. Coordinate sales events,
including timelines, venues, vendors, and budgets. Identify and secure
speakers, special guests, and/or entertainment for each event. Analyze
the success of each event and propose creative new improvements to the
attendees\' experience. Follow up with surveys and report back to
stakeholders on Net Promoter Scores. Provide creative direction on
brand-level video, web, and graphic... For full info follow application
link. Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities. *** APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/5B9467C265104393 Qualified females, minorities, and special
disabled veterans and other veterans are encouraged to apply.

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