Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format.
Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care.
By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.
Datavant is seeking a detail-oriented and proactive Marketing Operations Manager to support the operational backbone of our enterprise marketing efforts. This new role will oversee Datavant's global marketing systems, optimize performance tracking, and enable efficient execution of marketing initiatives across vertical teams. You will play a pivotal role in ensuring our tools and data infrastructure are compliant, efficient, and aligned with strategic goals.
Ideal candidates have a strong background in marketing technology (especially HubSpot and Salesforce), a systems-thinking mindset, and the ability to collaborate cross-functionally in a fast-paced environment. This is a high-impact role that will directly support lead tracking, performance reporting, and operational efficiency.
You Will Be Responsible For:
Martech & CRM Systems Administration
Own end-to-end administration of Datavant's marketing tech stack, including HubSpot, integration with Salesforce, Google Analytics, and joint marketing tools.
Manage HubSpot operations: backend configuration, permissions, workflows, data hygiene, and system optimizations to enable seamless collaboration across global regions. Primary point of contact for overseeing our HubSpot contract to ensure our contacts and marketing activities are aligned with our contractual model, and suggesting changes if needed to align with marketing priorities.
Ensure proper lead routing, list segmentation, funnel tracking, and integration with sales processes to support go-to-market (GTM) execution across our three business units.
Data Integrity & Compliance
Lead data quality checks and ensure best practices during customer imports, campaign launches, and new contact integrations.
Conduct regular contact database hygiene, cleaning up lists and ensuring segmentation is proactively aligned to marketing programs.
Serve as the subject-matter expert for compliance reviews and digital privacy operations across marketing platforms.Implement systems and processes aligned with global privacy regulations, including consent tracking, regional data controls, and audit logs.
Campaign Enablement & Performance Tracking
Build, maintain, and improve marketing performance dashboards that provide visibility into ROI and marketing attribution, including funnel health, lead lifecycle metrics, and pipeline impact.
Monitor system alerts and proactively identify issues that may impact campaign execution or sales alignment.
Provide actionable insights and recommendations to improve marketing effectiveness, pipeline acceleration, and messaging optimization.
Stakeholder Collaboration & Project Management
Work closely with stakeholders across Datavant's three business units-payer, provider, and life sciences/ecosystem/public sector-to understand diverse marketing needs, support shared system priorities, and ensure alignment.
Intake, scope, and prioritize incoming requests from across teams; establish clear project plans and communicate timelines, trade-offs, and progress regularly.
Provide visibility into status, dependencies, and blockers, keeping collaborators informed and aligned toward deadlines.
Balance multiple initiatives effectively while maintaining service levels for urgent needs during high-activity periods (e.g., conferences, campaigns, launches).
Operational Efficiency & Cross-Functional Support
Partner with vertical marketing leads and commercial operations teams to align systems with shared objectives and strategic priorities.
Support in-market activities and high-volume campaign periods through proactive system setup and real-time troubleshooting.
Identify and execute on opportunities to streamline marketing workflows and reduce manual operations across the organization.
What You Bring To the Table:
5+ years in marketing operations, CRM administration, or marketing technology roles.
Deep expertise with HubSpot and Salesforce , including troubleshooting, integration setup, and automation workflows.
Proficiency in additional marketing tools (e.g., Google Analytics, ZoomInfo).
Proven experience managing complex stakeholder needs, with strong project management and communication skills.
Demonstrated ability to scope requests, prioritize work, and communicate clearly across teams and leadership levels.Excellent organizational skills with the ability to manage concurrent projects and collaborate across time zones.
Understanding of data privacy compliance and global digital regulations.
Analytical mindset with comfort interpreting data and turning it into business insights.
LI-BC1
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.
The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.
The estimated total cash compensation range for this role is:
$128,000-$160,000 USD
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.
This job is not eligible for employment sponsorship.
Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (https://www.datavant.com/eeo-commitment-statement) . Know Your Rights (https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal) , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.
Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please contact us at peopleteam@datavant.com . We will review your request for reasonable accommodation on a case-by-case basis.
For more information about how we collect and use your data, please review our Privacy Policy (https://www.datavant.com/privacy-policy) .
