Marketing Intelligence Analyst

Bosch • Bethlehem, PA • 4d ago

Company Description

Our drive and control technologies ensure efficient, powerful and safe movement in machines and systems of any size. We inspire our customers with intelligent components, tailored system solutions, and services - from fully connected applications to the factory of the future. Bosch Rexroth is dedicated to making the world a better place through innovation and technology. We are looking for associates who will take on our customers' challenges with passion and persistence until the right solution is found and who will thrive in a face-paced, collaborative and exciting environment.

Why work with Bosch Rexroth?

Challenging Projects : We are driven by innovation and being at the cutting edge of everything that we do. At Bosch Rexroth every day is different, and your time will be filled with interesting and exciting projects.

Amazing Colleagues: ?Our people make us who we are, and we are very proud of our diverse and skilled global team. Having a supportive and encouraging team around you can make all the difference.

Learning and Development:? We want you to reach your fullest potential, for both yourself and for Bosch Rexroth. That's why we actively promote growth and development.

Change the World: ?We want to give you the opportunity to not only drive your career forward but also to change the world. The work we do at Bosch Rexroth can make a big difference to the world around you.

Social & Value-Driven: ?We have a tradition of assuming social responsibility in all that we do. Our success, and our roadmap for the?future, is based on our lived values. This covers everything, from community to the environment, to being a social employer.

Flexibility & Freedom:? We strive to give you a balance between your work and home life, as well as the freedom to drive your career forward.

International Opportunities: ?We are a truly global, fully networked company, with locations in more than 80 countries all over the world

Job Description

We are seeking a Marketing Intelligence Analyst to support the development and execution of strategic marketing initiatives. This role is responsible for gathering and managing market data, creating targeted marketing content, and supporting campaign execution across multiple channels.

Support the creation and implementation of marketing strategies and communication plans for product lines. Develop and adapt marketing materials based on market trends and business needs.

Collect, manage, and analyze market data. Monitor competitor activity and provide insights to support strategic decisions. Track campaign performance and lead generation metrics, and prepare regular reports.

Plan and execute integrated marketing campaigns across digital and traditional channels, including social media, events, webinars, email marketing, PR, and paid media. Coordinate with internal teams and external agencies to deliver high-quality content.

Organize and support promotional events such as trade shows and roadshows. Ensure alignment of content and messaging with brand guidelines and audience needs.

Work with sales and marketing teams to ensure leads are qualified and nurtured through the marketing funnel, using appropriate tools and messaging.

Partner with product management, communications, and digital teams to ensure consistency in branding, messaging, and promotional efforts across all platforms.

Maintain up-to-date product and marketing content on the website and internal platforms. Ensure timely updates and accuracy.

Manage and report on assigned marketing budgets. Monitor spend and ensure alignment with goals and priorities.

Travel maximum 20%

Qualifications

Required Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or a related field

3-5 years of experience in marketing, marketing analytics, communications, or public/media relations with a strong preference to experience in technical or industrial B2B marketing

Strong writing, editing, and verbal communication skills with the ability to translate technical information into clear, engaging content

Ability to collaborate with cross functional teams

Experience with Microsoft Office and digital marketing tools (e.g., email marketing platforms, content management systems, social media)

Preferred Qualifications

Understanding of search engine optimization (SEO), content strategy, and analytics

Knowledge of marketing automation platforms such as HubSpot or Mailchimp, including workflow and lead nurturing

Experience managing marketing budgets and reporting on KPIs

Familiarity with CRM tools (e.g., Salesforce) and social scheduling tools

Familiarity with Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere, After Effects)

Additional Information

Equal Opportunity Employer, including disability / veterans

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization unavailable.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

FIRST Robotics (For Inspiration and Recognition of Science and Technology)

AWIM (A World In Motion)

Bosch

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