Omnichannel Marketing Analyst
Bedford, NH (http://maps.google.com/maps?q=6+Bedford+Farms+Drive+Bedford+NH+USA+03110)
Job Type
Full-time
Description
Looking for a job that can turn into a lifelong career? At Lactalis USA, we believe in promoting from within and giving our employees opportunities to grow. Whether you're starting fresh or bringing years of experience, we'll provide the tools and support you need to succeed!
Lactalis, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to nurturing the future by providing healthy and delicious dairy products that bring people together every day. We produce award-winning dairy products that bring people together every day. We offer an enviable range of dairy brands includingGalbani®, Président®, Kraft® Natural Cheese, Cracker Barrel®, Black Diamond®, Parmalat®, Siggi's®, and Stonyfield Organic®in addition to several brands imported from our affiliates in Europe.
We live by our core values-Ambition, Engagement, and Simplicity-and we're building a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.
Even if you don't meet every qualification, don't let that stop you from applying! We're eager to hear about your PASSION, your STORY, and how you can bring your EXPERTISE to help us make an impact.
From your PASSION to ours
The Omnichannel Marketing Analyst supports the strategic planning, execution, and performance analysis of integrated "bricks & clicks" marketing programs. As a key member of the Omnichannel Marketing team, this role plays a critical part in driving shopper engagement, optimizing retail-focused initiatives, and maximizing return on investment (ROI) across both in-store and digital channels. The Omnichannel Marketing Analyst will own the omnichannel budget, manage end-to-end coupon execution, support volume forecasting, and deliver post-program analysis to inform data-driven decision making. The Omnichannel Marketing Analyst reports to the Head of Omnichannel Strategy, Planning and Activation.
From your EXPERTISE to ours
Key responsibilities for this position include:
Lead post-program analysis for major omnichannel campaigns across top retail accounts; partner with Finance and Trade Planning to deliver actionable insights and optimization recommendations.
Analyze coupon effectiveness across offer @types, platforms, products, and customer segments, identifying trends to improve ROI.
Assist with volume forecasting and financial reporting, providing visibility into risks and opportunities versus budget and year-ago performance.
Own bi-monthly Excel-based budget reconciliation, comparing actual spending to budget to ensure financial targets are met. Responsibilities include invoice processing, internal reporting to Sales and Finance, and maintaining accurate financial tracking.
Manage the end-to-end coupon process, including identifying field sales needs, defining strategic offer @types, initiating barcode and creative development, tracking redemptions tracking and conducting pot-campaign performance analysis.
Partner with retail execution team to manage production and implementation of printed coupons, POS, and other retail needs.
Deliver comprehensive post-program evaluations that translate performance metrics into clear business recommendations.
Act as the go-to resource for all omnichannel budget and coupon-related activity within the LUSY business.
Serve as the primary point of contact for Sales leadership, Finance, Accounts Payable/Receivable, and agency partners on all budget tracking and coupon execution matters.
Demonstrate strong collaboration, communication, and organizational skills to manage cross-functional priorities and meet evolving business needs.
From your STORY to ours
Qualified applicants will contribute the following:
High school's diploma or equivalent with an advanced degree preferred.
1+ years of analytically focused work experience in CPG Marketing or Sales; Finance, Sales Planning, or Shopper Marketing experience is a plus.
Advanced Excel skills required; Proficient in PowerPoint.
Proven experience managing a budget and ROI.
Experience with syndicated data and decision data/tools such as IRI, Nielsen, Spectra, Numerator, HH Panel, Spins is a plus.
Demonstrated ability to analyze complex data and business situations to identify root causes, draw insights, and make well-informed decisions. Skilled at translating insights into clear, compelling PowerPoint presentations that drive action.
Highly collaborative and team-oriented, with the ability to work cross-functionally and build strong relationships across all levels of the organization. Approaches work with an open mind and a team-first mentality.
Strong verbal and written communication skills, with the ability to tailor messaging for various audiences and clearly convey information across departments and organizational levels.
Solid business acumen with a strong understanding of organizational dynamics and market drivers.
Proficient in financial management, with the ability to interpret and apply financial data to support strategic decisions.
Proven ability to structure and solve complex problems, with a sharp attention to detail and a solution-focused mindset.
Thrives in fast-paced environments, able to manage multiple priorities simultaneously, meet tight deadlines, and proactively identify and address potential challenges with a positive, can-do attitude.
Ability to travel as business needs require.
At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.
Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.
