Associate Director or Director, Marketing & Fan Development - 1031111-6689

University of Illinois • Urbana, IL • 6d ago

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12779223 **Associate Director or Director, Marketing & Fan Development

Division Intercollegiate Athletics**

The Division of Intercollegiate Athletics (DIA) invites applications for Associate Director, Marketing & Fan Development or Director, Marketing & Fan Development to support marketing. In addition, the Associate Director, Marketing & Fan Development or Director, Marketing & Fan Development will play a critical role in supporting the broader strategic priorities of the DIA, and ultimately this position will help foster a life-changing experience for student-athletes.

Since 1892, DIA has operated on the campus of the University of Illinois at Urbana-Champaign to support its intercollegiate athletic programs. Today, DIA supports 21 intercollegiate varsity sports which compete as a part of the Big Ten Conference and the National Collegiate Athletic Association. DIA provides the resources for over 500 student-athletes to participate at the highest levels of their respective sports. This extensive support ecosystem includes over 35 departments employing over 300 dedicated staff members including 80 plus varsity coaches working collaboratively to provide individualized championship-caliber opportunities to our student-athletes, in the classroom, in the competitive arena, and in personal and professional development, to enhance their growth and life preparation. The DIA mission is to Unify, Develop, Inspire, and Achieve, for the benefit of our student-athletes, our university, and our broader community.

DIA has set forth six strategic priorities to help guide and advance its overarching mission: Championship people, championship mindset; strategic innovation and investment; athletic success; financial sustainability; win championships; community engagement and enrichment. Together, these priorities present a cohesive vision for the direction of the department.

Organizational Relationship

This position will report to the Assistant Athletic Director Marketing & Fan Development

Job Summary

Generate revenue and attendance for Illinois Athletics while building and protecting the Illinois Athletics brand. Create opportunities through events and engagement to build the Fighting Illini fan base. Develop and implement a comprehensive game presentation strategy that enhances fan experience.

For a complete list of duties and responsibilities, Associate Director, Marketing & Fan Development or Director of Marketing and Fan Engagement

Impact in Your First Year

Within 3 months, you will:

Create Opportunities through events and engagement to build the

Fighting Illini fan base.

Within 6 months, you will:

Develop and implement a comprehensive game presentation strategy

that enhances fan experience.

By the end of the first year, you will:

Generate revenue and attendance for Illinois Athletics while

building and protecting the Illinois Athletics brand.

Minimum Qualifications (Associate Director)

Bachelor\'s degree in marketing, business administration,

communications, public relations, or a closely related field.

Three (3) years (36 months) of professional work experience in

marketing, public relations, communications, brand management, or a related professional area.

Demonstrated experience in a higher education or professional

athletic environment.

Demonstrated experience in game presentation and/or fan engagement

Minimum Qualifications (Director)

Bachelor\'s degree in marketing, business administration,

communications, public relations, or a closely related field.

Four (4) years (48 months) of professional work experience in

marketing, public relations, communications, brand management, or a related professional area.

Demonstrated experience in a higher education or professional

athletic environment.

Demonstrated experience in game presentation and/or fan engagement

Preferred Qualifications

Four (4)+ years of relevant experience in fan experience/game

presentation, marketing, promotions, revenue generation/sales preferred.

Experience working with variety of gameday stakeholders including

music operators, band, spirit teams, performers, pyrotechnics, lights , sponsorship activations and more.

Experience with project management and execution in the creation of

traditional and paid advertising campaigns.

Experience with Oracle Eloqua email marketing platform.

Knowledge, Skills and Abilities

Maintain knowledge of, and compliance with, specific NCAA, Big Ten Conference, and institution rules that relate to this position is required.

Championship Mindset and Expectations Understands and displays professionalism and integrity that builds and maintains trust between student-athletes and fellow DIA staff; Prioritizes and contributes to the life changing student-athlete experience; Adheres to University, DIA, Big Ten, and NCAA rules and regulations; Commitment to the Athletics Department and University\'s mission and values; Flexible to various scheduling to include

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