Assoc Dir Market Intelligence

Bayer • Indianola, PA • 14h ago

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

PURPOSE:

As an Associate Director in Market Intelligence, your role is to generate and curate critical market, customer, and business insights. You guide strategy by proactively addressing and translating business needs into meaningful market research. Additionally, you drive accurate and impactful market research analyses both in the US and globally by overseeing multiple vendors and leveraging innovative and recognized research methodologies. This position is pivotal in providing competitive advantage and driving revenue and profit growth within our organization.

YOUR TASKS AND RESPONSIBILITIES:

Generate insights to provide competitive advantage and drive revenue and profit growth;

Manage primary market research activities, including research design, analysis, and conclusions/recommendations;

Manage syndicated market data acquisition and analysis and related vendor relationships;

Drive competitive intelligence gathering;

Support brand strategy, provide input to forecasts, and lead scenario/situational analyses;

Be accountable for designing and delivering management presentations;

Oversee vendors and agencies to ensure compliance with market research policies and other related regulations;

Track and manage project financials.

The preferred location for this role will be Indianola, PA, but residence-based candidates in the US will also be considered based upon the needs of the business.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

Bachelor's degree in Health Economics, Statistics, Management, Science, Business, Marketing, or related field;

Strong experience in both qualitative and quantitative market research design and execution;

Ability to lead efforts to understand customers, competitors, and market and to represent this knowledge accurately and with impact;

Strong analytical and data synthesis skills;

Solid understanding of and experience with relevant primary data (such as ERP and CRM data) and syndicated data (such as IQVIA and similar);

Experience with data analysis software, such as Microsoft Excel or similar;

Strong verbal and written communication skills, as demonstrable in oral management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations.

Preferred Qualifications:

MBA or related graduate degree preferred;

5+ years of overall full-time work experience, of which 3+ years of relevant experience in pharma/healthcare commercial market intelligence (primary research, secondary research, third party data analytics, vendor management, etc.) AND the most recent 3+ years full-time employed in healthcare.

Employees can expect to be paid a salary between $127,976-$191,965. Additional compensation may include a bonus or commission (if relevant).

Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This role will be available for application through 6/21/2025.

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Bayer is an E-Verify Employer.

Location: United States : Pennsylvania : Indianola || United States : Residence Based : Residence Based

Division: Pharmaceuticals

Reference Code: 847431

Email: hrop_usa@bayer.com

Bayer

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