Marketing Manager

SouthWest Transit • Eden Prairie, MN • 10h ago

Ready to make an impact? Join our team as a Marketing Manager and drive innovative campaigns, boost ridership, and lead exciting new service launches--all while managing a dynamic team! SouthWest Transit is an award-winning public transit agency serving the core areas of Chaska, Chanhassen, and Eden Prairie. We currently offer express bus service to and from Downtown Minneapolis, the University of Minnesota, and Normandale Community College as well as daily on-demand micro-transit service in our core service area as well as adjacent cities in Carver, Scott, and Hennepin counties. In addition to our regular services, we also offer seasonal services including the Minnesota State Fair, Twins Express, Vikings Express, Gophers Express, select concerts, and more. Mission: We provide a premium experience for the southwest Twin Cities through safe, reliable, and cost-effective transit that builds community and connects our customers from where they are to where they want to go. Vision: SouthWest Transit is the leading provider of innovative transit solutions that improve livability and enhance economic opportunity in the communities we serve. The Marketing Manager is responsible for the development, implementation, and reporting of marketing strategies and campaigns to achieve the agency s vision, mission, and goals. This role takes a data-driven approach, using diverse channels to reach SWT s target audience to drive awareness of new and current services, foster brand growth, and increase ridership. The Marketing Manager is additionally responsible for leading, and/or collaborating on projects for new product and service launches. This role directly manages the Community Engagement Coordinator and the Marketing Project Manager. Applications will be reviewed as they are submitted. This job ad may remain open until the position is filled. SouthWest Transit uses E-verify to verify employment authorization. Essential Duties & Responsibilities - Develop, plan, and execute on print and digital marketing campaigns that drive brand awareness, ensuring alignment with company objectives and priorities - Responsible for marketing department KPIs and department goals - Monitor all marketing project requirements, deadlines, timelines, risks and dependencies, and cost - Manage and execute on customer satisfaction surveys, focus groups, and other as requested - Develop and coordinate print and digital advertising to accompany marketing campaigns - Track, report on, and retool campaign successes and opportunities using insights gleaned from data - Represent SWT at events as needed through tabling and engaging with the community - Work collaboratively with the Transit Planning, Dispatch, and Customer Experience Teams to increase brand awareness and customer satisfaction of all services - Collaborate and partner with internal stakeholders on projects specific to their departments (i.e., vehicle graphics for operations, advertising for human resources, etc.) - Develop annual B2C & B2B marketing calendars that include all services and drives the strategic marketing initiatives for the agency - Create print and digital collateral that accurately reflects SWT s brand - these include banners, posters, flyers, brochures, and more - Grow SWT s digital presence and tell the story of SWT through blogs, newsletter articles, social media, website content and UX, etc. - Partner in the management of the brand, ensure consistency across all external facing collateral - Participate in the execution of surveys, focus groups, and other - Stay current with marketing trends and incorporate concepts into SouthWest Transit s marketing plans. - Create print and broadcast advertising and manage the purchase of media advertising - Supervise the Community Engagement Coordinator and Marketing Project Manager. - All other duties as assigned.

Similar Jobs

Manager, Account Management

KPMG LLP • Minneapolis, MN • 10h ago

Management & Administrative

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our cli...

10h ago

Go to Apply

Senior Channel Account Manager

Jamf Software LLC • Minneapolis, MN • 10h ago

Management & Administrative

At Jamf, we believe in an open, flexible culture based on respect and trust. Our track record and thriving work environment all stem from the freedom we grant ourselves to get the job done right. We take pride in helping...

10h ago

Go to Apply

Senior Manager - Operational Excellence

Daikin Applied • Plymouth, MN • 10h ago

Management & Administrative

Make your mark at the world's largest HVAC company Daikin Applied is seeking a Senior Manager - Operational Excellence! In this position, you will provide management, direction and guidance in the development, implementa...

10h ago

Go to Apply

Software Development Manager

Coloplast Corp. • Minneapolis, MN • 10h ago

Management & Administrative

Software Development Manager Location: Minneapolis, MN, US Job Family: Information Technology Country/Region: United States We are seeking a Technical Software Development Manager to lead and mentor a team of software de...

10h ago

Go to Apply

Manager, Products

AF Group • Minneapolis, MN • 10h ago

Management & Administrative

The Manager, Products is responsible for collaborating with operations stakeholders, software development and external clients to define and prioritize the Product Vision and Roadmap. This position applies agile principl...

10h ago

Go to Apply

Project Manager (multiple positions available)

Buhler Inc • Plymouth, MN • 10h ago

Management & Administrative

Buhler Inc. seeks a full-time Project Manager (multiple positions available) based in Plymouth, MN. The primary duty of the Project Manager is to organize, plan, and execute projects for installation of food processing e...

10h ago

Go to Apply

Manager, Marketing-Advisory

KPMG LLP • Minneapolis, MN • 10h ago

Management & Administrative

10h ago

Go to Apply

Customer Service Representative - Remote in CST or EST

UnitedHealth Group • Minneapolis, MN • 10h ago

Management & Administrative

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come b...

10h ago

Go to Apply

Marketing Project Manager (HG4-18555231)

Creative Circle • Minnetonka, MN • 10h ago

Management & Administrative

Our well-known healthcare client is looking for a Marketing Project Manager to help with their busy season! This role is: - 40 hours/week - Starts as soon as the right candidate is identified, and will be through end of...

10h ago

Go to Apply

Workshop Consultant

Starkey HearCare • Eden Prairie, MN • 10h ago

Management & Administrative

Description We are seeking to add a Full-Time Workshop Consultant to support our Open House program for Starkey Hearing Technologies. This role involves actively participating in the patient presentation and the direct s...

10h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.