About Lumen
Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress.
We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.
The Role
The Director of Marketing - Field Activation is a?strategic marketing leader?responsible for driving high-impact field marketing and account-based programs that fuel Lumen's business growth. In this role, you will serve as the key marketing partner to our Business Development (BD) and Sales teams, designing targeted 1:1 account-based marketing (ABM) campaigns, crafting compelling messaging and content for executive audiences, and equipping the sales organization with tools and strategies to win key deals. This Seattle-based role operates in a hybrid work environment (in-office ~2-3 days/week) and requires a hands-on leader who can?think big-picture, collaborate cross-functionally, and execute with excellence?to make a visible impact on pipeline and revenue goals.
The Main Responsibilities
Strategic ABM Campaigns:?Lead the design and execution of 1:1 and 1:few ABM campaigns for priority enterprise accounts, aligned with BD and Sales strategies to accelerate pipeline growth.
Content & Messaging:?Develop persuasive, executive-level messaging and custom content (e.g. presentations, proposals) that clearly communicate Lumen's value propositions and resonate with C-level decision makers.
Sales Partnership & Enablement:?Collaborate with BD and Sales teams to co-create pursuit strategies and provide targeted sales enablement tools (playbooks, pitch decks, outreach templates) that help advance and close high-value opportunities.
Performance Optimization:?Track and report on campaign performance (engagement, conversion, pipeline contribution) and use data-driven insights to refine tactics for improved ROI and impact.
Cross-Functional Alignment:?Partner with Product Marketing and other teams to ensure consistent positioning and an integrated go-to-market approach across all touchpoints, maintaining alignment with Lumen's strategic objectives.
Field Events & Insights:?Leverage field events and customer engagements as part of an integrated strategy. Gather market and customer insights from the field to inform campaign adjustments and new growth opportunities.
What We Look For in a Candidate
10+ years of B2B marketing experience?(enterprise technology or SaaS preferred), including significant field marketing or ABM responsibility with a track record of driving pipeline and revenue growth.
Strategic leadership and execution:?Proven ability to develop and implement marketing strategies that align with organizational goals and deliver results.
Strong project leadership skills, with experience guiding cross-functional initiatives or teams.
Start-up mentality: Willing to boot strap projects and do whatever it takes to support the business development team and their customers.
Exceptional communication and storytelling:?Excellent writer and presenter, skilled at translating complex solutions into clear, compelling content and executive presentations that drive action.
Data-driven mindset:?Comfortable with marketing analytics and KPIs. Able to interpret campaign data and CRM insights to make informed decisions and optimizations.
Collaboration & initiative:?Highly collaborative partner who can effectively influence stakeholders in Sales, BD, and Product teams.
Self-starter with a proactive mindset, able to work independently and drive projects with minimal oversight.
Tech and tools proficiency:?Experience with CRM and marketing automation systems (e.g. Salesforce, Marketo) and ABM platforms (e.g. Demandbase).
Education:?Bachelor's degree in Marketing, Business, or related field required; MBA or advanced degree is preferred.
Compensation
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
Location Based Pay Ranges
$163,993 - $218,657 in these states: WA
Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.
Learn more about Lumen's:
Benefits (https://jobs.lumen.com/global/en/benefits-statement)
Bonus Structure
LI-MK1
Requisition #: 338544
Background Screening
If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (https://jobs.lumen.com/global/en/faq) . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Equal Employment Opportunities
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer
The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.
Application Deadline
06/12/2025
