Marketing Specialist

Joffrey's Coffee & Tea Company • Tampa, FL • 1w ago

Join the Joffrey's Coffee & Tea Co. ® Team and be part of the exploding industry of consumer and B2B products for coffee & tea. Since 1984, Joffrey's has been the leading specialty coffee roaster headquartered in Tampa Bay, and a top-tier provider in the industry nationwide. With wholesale clients such as PDQ, and our partnership as the Official Specialty Coffee of the Disney Parks & Resorts, our brand is recognized and enjoyed by guests from all over the world. Our other business segments include military, office coffee and foodservice channels, which continue to grow rapidly. Finally, our thriving online consumer business is off the charts as we release new roasts, origins and flavors, and new packaging formats and brewing techniques for fans to enjoy at home. We are looking to add an integral member to our Joffrey's family who enjoys the small company feel in a big segment. Plus, we have free, amazing coffee brewed here daily, in addition to a comprehensive benefits package.

About this Job

We are seeking a results-driven and detail-oriented Marketing Specialist to support the planning and execution of marketing initiatives across digital, retail, and brand channels. The ideal candidate will play a key role in driving brand awareness, customer engagement, and sales growth by executing campaigns, analyzing performance, and collaborating across internal and external teams.

Key Responsibilities:

Assist in the development and execution of marketing campaigns, promotions, and product launches.

Support the creation of marketing collateral, including sales tools, presentations, digital assets, and email content.

Coordinate with creative, sales, and digital teams to ensure consistent brand messaging.

Manage content calendars and support scheduling for social media, email, and blog posts.

Conduct market research, competitive analysis, and customer segmentation to inform strategy.

Develop, execute, and optimize paid media campaigns across Meta, Google, YouTube, and programmatic platforms.

Manage digital marketing budgets, ensuring effective spend and strong performance against KPIs (ROAS, CAC, conversions).

Monitor and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and email platforms.

Support trade marketing initiatives, events, and retail programs.

Collaborate with agencies and vendors on project execution and performance reporting.

Maintain organized records of marketing assets, budgets, and campaign timelines.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field.

2-4 years of experience in marketing, preferably in consumer goods, retail, or e-commerce.

Proficiency with marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Later, Sprout, Klaviyo).

Strong copywriting and creative development experience for paid and organic channels.

Proficiency in Meta Ads Manager, Google Ads, GA4, email marketing platforms, and project management tools.

Highly organized with strong communication skills, attention to detail, and the ability to manage multiple projects and deadlines.

Analytical mindset with attention to detail and ability to manage multiple projects simultaneously.

A self-starter with a passion for brand storytelling and consumer engagement.

Preferred:

Experience in consumer packaged goods, retail, food & beverage, or lifestyle industries.

Familiarity with platforms such as Adobe Creative Suite, Later, Sprout, Klaviyo, Shopify, ASANA.

Google Ads and/or Meta Blueprint certification a plus.

Experience with CRM and marketing automation platforms.

Background in retail, food & beverage, or lifestyle brands a plus.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What Joffrey's Offers:

Competitive salary

Relaxed work environment

Working with all levels of the organization

Variety of projects

Health benefits

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