Why us?
As part of Sage Hospitality Group , we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.
We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We're not afraid to forge our own path. After all, it's what industry leaders do. That's why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do-it's really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!
Hotel Alpenrock was born from the bold, adventurous spirit that defines Breckenridge-a town shaped by dreams, resilience, and reinvention. From its gold rush origins to its status as a world-class destination for outdoor adventure and mountain luxury, Breckenridge has always been a haven for visionaries. Honoring this legacy, Hotel Alpenrock bridges the town's storied past with its vibrant present, reimagining hospitality for the modern explorer.
The application period will be open for approximately 30 days or until a suitable candidate is identified. We encourage qualified individuals to submit their applications within this timeframe.
Job Overview
The Director of Marketing oversees the development, implementation and management of marketing programs, websites, social media, SEO, events, promotions, content, PR, partnerships and related programs. Coordinates with outside agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotel to develop a holistic strategy, and create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotel's identity.
Responsibilities
Manage a holistic events and marketing calendar and coordinate across the property, corporate and agencies to achieve objectives
Draft weekly updates and regular reporting
Create and oversee strategic events and partnerships, including influencers
Manage online presence with an emphasis on creating unique and engaging content for web and social
Work with agencies, corporate, property and ownership to review, approve, optimize budgets
Direct, manage or assist designated hotels staff and agencies in all areas related to marketing, including website development and online marketing
Proactive leadership and tracking of on-going marketing campaigns
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Develop and implement companywide Public Relations initiatives and programs
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
Utilize current reporting from agencies and third-party sources to drive improved content, PR initiatives, and decisions
Drive messaging through online, social media, PR, and collateral
Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
Assist designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials
Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
Use of content management systems (CMSs) to update hotel websites
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
Adobe Creative Suite including Photoshop, Illustrator and Acrobat
Qualifications
Education/Formal Training
A four year college degree or equivalent education/experience
Experience
Required to have a minimum of 10+ years of experience in a marketing position. Hospitality experience preferred.
Knowledge/Skills
Strong interpersonal, verbal and written communication skills
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
Ability to negotiate effectively
Excellent attention to detail and multi-tasking skills
Professional appearance and manner
Computer literacy, specifically MS Word for Windows
Communication at all levels; multi-tasking; time management
Physical Demands
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Environment
95% indoor office environment
Benefits
Eligible to participate in Sage bonus plan
Unlimited paid time off
Medical, dental, & vision insurance
Eligible to participate in the Company's 401(k) program with employer matching
Health savings and flexible spending accounts
Basic Life and AD&D insurance
Company-paid short-term disability
Paid FMLA leave for up to a period of 12 weeks
Employee Assistance Program
Great discounts on Hotels, Restaurants, and much more.
Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.
Salary
USD $106,000.00 - USD $128,000.00 /Yr.
ID: 2025-27728
Position Type: Regular Full-Time
Property : Hotel Alpenrock
Outlet: Hotel
Category: Sales & Marketing
Min: USD $106,000.00/Yr.
Max: USD $128,000.00/Yr.
Tipped Position: No
Address : 550 Village Rd
City : Breckenridge
State : Colorado
EOE Protected Veterans/Disability
