Position Description
At a Glance
Legrand?has an opportunity for a?Digital Marketing Specialist?to join our?Digital Marketing Operations team?in?West Hartford, CT.? We are looking for a results-oriented Digital Marketer who thrives in a dynamic and fast-paced environment. The successful candidate will be responsible for the day-to-day execution of web, email, and marketing automation activities across multiple Legrand business units, as well as special digital projects and technical troubleshooting/problem-solving. This individual will be responsible for measuring and reporting the effectiveness of our digital marketing campaigns and making data-driven recommendations for continuous improvement. The candidate will need to keep up with the current evolution of online marketing technology , have strong analytical skills, and possess a drive for improvement to the business and a strong desire to identify areas for improvement to user experience across digital platforms. The Digital Marketing Specialist will operate within a complex organization and will work cross-functionally with multiple teams, businesses, and roles.
What Will You Do?
Partner with the various marketing teams across Legrand North America's business units, prioritizing and managing the digital needs of multiple projects and campaigns.
Manage and update Legrand web properties and channels, ensuring a best-in-class experience for site users.
Align digital strategies with business goals by collaborating with cross-functional teams.
Proactively seek out areas for optimization across digital platforms and make recommendations that add strategic value to business marketing efforts.
Proactively identify opportunities to enhance the website user experience by analyzing user behavior, leveraging performance data, and collaborating with cross-functional teams to recommend and implement optimizations that drive engagement and conversions.
Brainstorm new and creative digital growth opportunities
Collaborate with marketing teams and creative agencies to develop and execute digital product launches and email and web marketing campaigns in accordance with brand standards.
Quickly become a subject matter expert in the utilization of our Master Data Management (MDM) tool to ensure accurate and optimized product information for optimal website presentation, while also supporting troubleshooting efforts and testing core functionality or tickets in partnership with IT/Technical teams.
Manage reporting tools and oversee data analysis and conclusion/insight development.
Foster a test-and-learn environment by encouraging experimentation and rapid iteration.
Implement and optimize personalized, targeted marketing campaigns through our email and automation platforms.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Measure and optimize campaign performance to deliver relevant marketing content to customers and influencers at the right time during the buying cycle.
Be a digital subject matter expert who can explain digital outcomes to non-digital natives.
Adapt to evolving business needs, stepping outside traditional role boundaries to support strategic initiatives and drive meaningful impact.
Be a team player who possesses natural leadership abilities and can act as a strategy lead/consultant and digital subject matter expert across a range of projects.
Conduct user tests, surveys, and interviews to gather feedback and understand experience to develop recommendations for optimization and improved satisfaction.
Travel less than 10%.
Work out of the West Hartford office two days per week (Tuesday and Wednesday) and work efficiently and productively in a remote setting 3 days a week (Monday, Thursday, Friday).
Qualifications
Education
Bachelor's degree in Marketing, Business, Communications or Technology.
Experience
2-5 years of experience in digital marketing, technology, or a related function
Required Skills
Has experience working within content management systems (CMS) such as SAP Hybris, Drupal, WordPress, Wix, Sitecore, etc.
Experienced in Salesforce CRM and Email Marketing Automation Tools such as Pardot/Account Engagement, Mailchimp, Constant Contact or Hubspot
Proficient in Google Analytics/GA4 and website conversion metrics (CPM, CTR, CPC, CPL), with a proven ability to analyze data, identify meaningful patterns, and present actionable insights from data
Strong analytical skills to effectively assess and communicate metrics and effectiveness of digital initiatives
A self-starter, with the ability to thrive within a fast-paced, dynamic environment
Ability to take initiative in meetings and contribute thoughtful ideas, confidently offering input and driving strategic discussions
Highly organized, with a keen attention to detail
Ability to partner cross-functionally in an effective, professional, and collaborative manner
Understanding of agile marketing principles, project management frameworks, and sprint methodologies
Proficiency in MS Office programs (Outlook, Word, Excel, PowerPoint)
Excellent communication and presentation skills
Preferred Skills
Experience with digital writing such as email copy, subject lines or web content
Hands-on experience with key digital media disciplines/tools, such as: brand website management, social media marketing/community management, search engine optimization (SEO), user-generated content, and email marketing
Proficient in Salesforce and Pardot/Account Engagement, with experience using both platforms for campaign tracking, lead management, marketing automation, data segmentation, and reporting to drive digital marketing success
Experience with managing website visibility and related data fields within a Master Data Management (MDM) tool to ensure accurate and consistent digital product content presentation across platforms
Has a passion for digital media and devices, considered an 'early adopter' of digital trends
Empathetic to the customer's experience and constantly looks for ways to improve customer/user experience across all digital platforms
Thrives on creating business impact through understanding and achieving business goals
Excellent communication and presentation skills
Exceptional time and project management skills with the ability to juggle multiple priorities, and effectively prioritize tasks based on alignment with Business objectives
Certification or hands-on experience with Agile marketing frameworks (Scrum, Kanban, etc.)
Proficiency in business intelligence tools like Power BI for data visualization and reporting
Skilled in creating insightful reports and visualizations, with a strong understanding of what data is most important, how to present it effectively, and tailoring reports to the needs of different audiences to tell a compelling, actionable story
Company Info
About Legrand
Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential, commercial, and data center markets makes us a benchmark for customers worldwide. We harness technological and societal trends with lasting impacts on buildings with the purpose of improving life by transforming the spaces where people live, work , and meet with electrical and digital infrastructures and connected solutions that are simple, innovative , and sustainable. Legrand is a global, publicly traded company listed on the Euronext ( Legrand SA EPA: LR ). For more information, visit www.legrandgroup.com/en
About Legrand North and Central America
Legrand, North & Central America (LNCA) is a leader in the AV, Lighting & Controls, Electrical , and Data Center markets . LNCA offers comprehensive medical, dental , and vision coverage, as well as distinctive benefits like a high employer 401K match, paid time off (PTO) and holiday pay, short-term and long-term disability benefit plans, above-benchmark paid maternity and parental leave, bonus opportunities in accordance with the Company's incentive plans, paid time off to volunteer, and an active/growing Employee Resource Group network. For more information, visit legrand.us
http://www.legrand.us
http://www.youtube.com/legrandna
http://www.linkedin.com/company/44580
http://twitter.com/legrandNA
Equal Opportunity Employer
LocationUS-CT-West Hartford
Positions 1
Category Marketing
