Marketing Specialist II

Myers Industries, Inc. • Milford, OH • 2d ago

Job Overview As a Marketing Specialist II, you will have accountability for development and execution of the annual marketing plan, primarily focused on specific end markets . Through effective application of key marketing best practices and the marketing mix (4 P's), the Marketing Specialist II will be responsible for writing, communicating, and cross-functionally implementing the annual marketing plan. This role will serve as the primary partner for the sales team to grow our business through the design and implementation of differentiated and compelling value propositions. The Marketing Specialist II will be seen as a highly resourceful team player , who is comfortable working in a fast-paced environment while remaining flexible, proactive, and efficient. The position requires excellent analytical skills and the ability to balance working independently with providing time-sensitive support to internal and external customers. Duties and Responsibilities

Strategic Planning: Develop annual marketing plan(s) for the assigned market(s). Clearly define the goals, strategies, budgets, and specific actions required for success. Develop special plans and forecasts as needed.

Market Development: Identify profit growth opportunities for existing products and services within product lines. Conduct research, create plans, policies, and programs to take advantage of these opportunities. Engage with customers to stay current with the application of products and the company's competitive position.

Pricing Strategy & Maintenance: Identify market-back pricing strategy for each product line. Determine the price structure for all products and serve as a decision maker within the parameters of the pricing policy.

Supporting Sales: Present training and materials (sales tools of various @types ) to the sales team to better facilitate meeting the needs of our customers.

Lead Generation: Research and collaborate with internal departments to generate leads to market Buckhorn for pipeline development and sales growth. Utilize all available resources to identify possible new sales opportunities and strategically identify organizations and individuals to contact.

Market/Segment Champion : Communicate value propositions, strategies, policies, and market trends to the organization. Be a strategic thinker and contribute creative ideation while demonstrating unmatched passion for the assigned end market(s) and the marketing mix.

Product Development: Proactively recommend innovation, extension or elimination of products and services based on market insights and/or financial rationale.

Identification of Trends & Environmental Factors: Stay well-informed of outside factors which affect our business, such as competition, political, economic, and market trends. Translate these observations and/or trends to proactive recommendations to senior leadership in order to grow your market(s) .

Advertising & Promotion: In conjunction with the Marketing Communications Specialist, conduct advertising and promotion campaigns consistent with the goals, strategy, and budget in the marketing plan. Quantify impact and proactively recommend ways to improve customer reach.

Perform other duties as assigned

Knowledge, Skills and Abilities

PC proficiency , including advanced capabilities in Excel , Outlook , and PowerPoint

Ability to balance working independently , proactively initiating new projects that impact business results, and influenc ing others to achieve improved outcomes

Focus on important information and identify key details

Excellent written and verbal communication/presentation skills

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