PRODUCT MARKETING MANAGER
Drive Product Strategy & Educational Market Growth at Jostens
ABOUT YOU:
Are you a strategic product marketer passionate about shaping how products connect with customers? We're seeking a Product Marketing Manager to lead marketing strategy, positioning, and go-to-market execution for Jostens' educational products. In this role, you will partner across the business to develop marketing plans, drive adoption, and build brand loyalty in the education space. You will also serve as a key resource for the sales team, helping translate product value to the classroom environment and student customers. If you thrive at the intersection of product, marketing, and education-this is your opportunity to make an impact.
YOU WILL:
Lead Product Marketing Strategy. Develop and execute short- and long-term marketing plans aligned with business goals and corporate strategy. Size market potential and drive integrated marketing strategies across educational products.
Position Products for Success. Define positioning and messaging, build brand loyalty, and drive demand and adoption for assigned products. Partner with Product Management to ensure alignment with product development.
Support Sales Enablement. Provide guidance, resources, and leadership to the sales force to support onboarding, customer education, and field execution. Develop sales training materials, customer-facing content, and tools.
Collaborate Cross-Functionally. Serve as a key leader on cross-functional teams with Sales, Product, Marketing, Operations, Finance, HR, and Creative, driving alignment and seamless handoffs across teams.
Develop Educational Content. Create customer-focused copy, videos, tutorials, webinars, and training resources that resonate with the educational market and support product adoption.
Manage Look Book Strategy. Oversee the Look Book judging and production process to showcase product differentiators and inspire customers. Align Look Book branding and messaging across internal partners.
Champion the Customer. Lead the development of educator ambassador or mentoring programs and provide direct leadership to ensure customer and sales feedback is addressed in a timely and impactful manner
Typical/expected % of overnight travel: Up to 25%
YOU HAVE:
Education. BA/BS in Business, Marketing, Product Development, or equivalent combination of education and experience in the yearbook education field. MBA preferred.
Experience. 3-5 years of experience in product marketing, strategy development, management, and execution-or equivalent experience in the yearbook education field. Direct experience in yearbook production, classroom instruction, or SaaS-based educational tools.
Educational Market Knowledge. Experience working in the field of education, with preference for yearbook classroom experience. Additional experience in yearbook production, classroom instruction, or SaaS-based educational tools.
Product Marketing Expertise. Background in product marketing strategy, project-based learning environments, and marketing SaaS applications.
Integrated Marketing. Understanding of integrated online and offline marketing strategies for educational marketplaces.
Technical Proficiency. Working proficiency with MS Access, PowerPoint, Adobe Photoshop, and InDesign.
Collaboration & Communication. Strong interpersonal, team-oriented, written, verbal, and presentation skills with the ability to work across multiple levels of the organization.
Diversity & Inclusion Mindset. Engages and seeks diversity in thought, perspective, and presence for best possible solutions and results.
Resource Maximization. Ability to leverage internal resources and partnerships to meet marketing and business objectives.
LOVE WHERE YOU WORK:
We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.
We care about your development. We support tuition reimbursement after 6 months of service.
We believe in pay transparency. The salary range is $80,000 to $85,000 with annual bonus eligibility.
APPLICATION DEADLINE: July 31, 2025
ABOUT US:
Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products - like yearbooks, letter jackets, class jewelry and championship rings - keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here (https://f.io/HIAsH659) .
ALL ABOUT MARKETING
Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can't wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3300.
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy
