Senior Associate, Customer Lifecycle Marketing

JPMorgan Chase • New York, NY • 3d ago

The Senior Associate will be a key member of the Customer Lifecycle Team, focusing on executing marketing strategies and launching campaigns for Credit Card Account customer marketing programs. This role is part of the Customer Marketing & Experience team within the Marketing Growth and Innovation organization of Card Services, a vital component of Chase's Consumer & Community Banking group. The team is responsible for strategies and marketing for existing consumer credit card customers, including segments such as Early Month on Book (EMOB), Low Tenure, Product Trade, as well as Retention.

In this role, you will collaborate cross-functionally to execute marketing strategies and launch campaigns that engage customers at key moments in their lifecycle such as on product trades as well as the early tenure experience. You will work closely with product and Card Member Service teams across the Card organization to help operationalize segmentation and drive customer loyalty.

Job Summary:

As a Senior Associate on the Customer Lifecycle Marketing team, you will lead the execution of marketing strategies to engage customers across credit card products, collaborate with internal and external partners to bring these strategies to life, and ensure successful campaign launches.

Job Responsibilities:

Collaborate with cross-functional teams and external partners to execute product upgrade/downgrade and subsequent onboarding strategies across products.

Assist in creating and managing segmentation strategies to deliver personalized marketing programs for different customer segments.

Support the management of reporting for campaigns and overall engagement metrics at both the portfolio and individual product levels.

Work with partners on product upgrades/downgrades strategies, helping to synthesize results and implement new tactics.

Contribute to the improvement of existing onboarding marketing campaigns and the development of new strategies for specific segments.

Utilize insights from campaign analytics to summarize marketing performance highlights and support data-driven strategies.

Communicate effectively with stakeholders and contribute to a collaborative team environment.

Required qualifications, capabilities, and skills :

Bachelor's Degree Required

3-5 years direct marketing experience

Experience working with multiple internal and external partners

Strong oral and written communication skills

Analytical thinker with the ability to leverage data to develop strategies and understand success metrics.

Ability to prioritize and manage multiple initiatives concurrently.

Self-starter with strong problem-solving skills.

Adhere to risk/control procedures and maintain a customer-first mindset.

Thrive in a fast-paced, results-driven environment

Preferred qualifications, capabilities, and skills :

MBA Preferred

Specific credit card marketing experience desired

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Base Pay/Salary

Brooklyn,NY $90,250.00 - $145,000.00 / year; New York,NY $90,250.00 - $145,000.00 / year

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