Bon Appetit
Position Title: PUBLIC RESTAURANT PR & MARKETING MANAGER (Bay Area)
Pay 15
Salary: $95000-$105000 / year
Our Passion is Food!
At Bon Appetit Management Company we are committed to two things, great food and outstanding service! At Bon Appetit you won't find our managers referring to a corporate recipe book or our chefs microwaving the lunch special. We do not have standardized recipes or central commissaries, instead, our chefs and managers are expected to stay abreast of current culinary trends and bring cutting edge food into their cafes. We are a restaurant company that operates in contract food service. That means you will have the freedom to be creative, take risks, and truly shine. We are committed to our staff growing, trying new things, and learning all that they can. Our rapid growth and breadth of accounts translates into exciting opportunities for our people!
Job Summary
Bon Appétit Management Company (www.bamco.com) is seeking a creative and driven PR and Marketing Manager to lead brand activation and public relations efforts for our restaurants in the San Francisco Bay Area, which include STEM Kitchen + Garden, Foundry & Lux, The Anecdote, Chico Marx, The Hangar and more. This strategic role bridges immersive marketing and impactful storytelling. You'll work with talented operations teams to create compelling guest experiences, inspire participation, tell stories via social media, and pitch to regional and national food media.
If you're the go-to person in your friend group for restaurant recommendations, devour food media, and thrive in a fast-paced, mission-driven environment, this could be your dream job. We're looking for someone with 3-5 years of experience in PR and/or marketing (ideally in restaurants or food), excellent writing and multitasking skills, and an eye for design and branding. A solid network of Bay Area and national food media contacts is a plus. Proven ability to work both independently and with multiple sets of clients and stakeholders is critical.
This full-time role reports to the brand activation department with a dotted line to communications. While primarily remote, this position is ideally based in the San Francisco Bay Area, requiring regular travel to Bay Area accounts and occasional in-office time in Redwood City. Additional non-local travel may be required.
Responsibilities
Brand development and promotion + marketing
Work with regional leadership on brand identity development and communications strategy for all existing and new public restaurants/specialty venues
Develop high-level marketing/communications strategies to drive brand awareness
Help on-site management come up with promotions and special events
Assist with website creation and maintenance, including copywriting
Work closely with designers, clients, and regional leadership to iteratively develop brand identities
Oversee photo shoots
Support account team's creation of quarterly marketing plans, measuring ROI, and tying revenue to marketing efforts
Conduct social media, communications, and marketing audits and trainings for account-level operations managers
Public relations and social media management
Stay in close, regular touch with on-site management about special events and changes to menus, publicizing as needed
Develop a PR strategy (including special events) designed to bring in specific kinds of new business and revenue streams
Monitor social media, assist with posting as needed, and train on-site staff to maintain and leverage social media as appropriate in collaboration with the corporate communications team.
Collaborate with the corporate communications team to support the specialty-venue field's social media (page set-up, troubleshooting); contribute inspiration and guidance for weekly social media cheat sheet
Help to claim, set up, and monitor review sites (Yelp, Google, OpenTable, etc) and assist on-site team with sensitive responses as needed
Write chef bios, fact sheets, and press releases as needed with oversight from the Communications team
Personally accompany media on visits if needed
Pitch media on special menus, dinners, chef changes, etc.
When a new venue is opening, work with Bon Appétit executives and clients on preliminary planning. If a local contracted PR team is needed for launch, write brief defining local team's engagement, including metrics of success; oversee local team's PR strategy; and later, transition account from local support to HQ support.
Work with Bon Appétit communications director on multiple-location related stories and pitches
Qualifications
Bachelor's degree or equivalent experience
At least 3-5 years' experience in food-related public relations and/or marketing (preferably with at least two years working directly in restaurant PR, launching new restaurants and driving business at existing ones) or comparable food-focused PR/marketing experience. Agency experience a plus.
Familiarity with and interest in sustainable food issues
Demonstrated writing and editing abilities
Good digital photography and editing skills
Proven competency in social media content development and strategy
Understanding of advanced features of Microsoft Word, Excel, and PowerPoint.
Strong familiarity with collaborating via Microsoft 365, especially Sharepoint and Teams, and Box.
Experience with Hootsuite, Canva and Adobe Creative Suite, particularly InDesign, Illustrator, Photoshop, and Acrobat is desirable.
Experience writing clearly and concisely for multiple audiences with vastly different expectations.
Strong editing, grammar, and punctuation skills: able to apply AP Style (and memorize our exceptions to it), love debating things like em-dashes vs. parenthetical commas and colons, and can be relied on to check any questionable spellings.
Able to work both independently and collaboratively
Proactive planner that enjoys collaborating with peers and inspiring them to take action
This position reports to the Senior Regional Director of Activation and PR. This position receives regular direction and guidance from the VP of Image and Style and the VP of Communications.
Apply to Bon Appetit today!
Bon Appetit is a member of Compass Group USA.
Click here to Learn More about the Compass Story (http://www.compass-usa.com/our-story/)
Associates at Bon Appetit are offered many fantastic benefits.
Medical
Dental
Vision
Life Insurance/ AD
Disability Insurance
Retirement Plan
Paid Time Off
Holiday Time Off (varies by site/state)
Associate Shopping Program
Health and Wellness Programs
Discount Marketplace
Identity Theft Protection
Pet Insurance
Commuter Benefits
Employee Assistance Program
Flexible Spending Accounts (FSAs)
Applications are accepted on an ongoing basis
Paid Parental Leave
Personal Leave
Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here (https://www.compass-usa.com/wp-content/uploads/2023/08/2023\WageTransparency\BAMCO.pdf) for paid time off benefits information.
Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act.
Applications are accepted on an ongoing basis.
Bon Appetit maintains a drug-free workplace.
