Director of Marketing- Chapel Hill Community

United Church Homes, Inc. • Canal Fulton, OH • 1w ago

Community Name:
Chapel Hill Community
The Director of Marketing is responsible for planning, organizing, developing and directing programs to build and develop quality multi site facility occupancy in accordance with Federal, State and local standards, guidelines and regulations which govern the facility.
Essential Functions Statement(s)
Coordinates and conducts facility marketing events
Develops and implements effective and pertinent marketing plans
Markets facility to current and potential referral sources, including but not limited to, physicians, hospital discharge planners, hospital staff, government agencies, home health agencies, trust officers, attorneys, insurance companies, clergy, etc. and keeps a record of such visits
Coordinates the development of advertisement, brochures, media campaigns, etc.
Develops relationships with community groups (civic, senior citizens, etc.)
Arranges appearances at meetings
Makes presentations to groups regarding facility services
Completes hospital or home-based assessments to determine appropriate placement
Assists facility in determining resident and family satisfaction
Provides timely follow-up on family or guarantor complaints and problem solves with residents and/or staff
Monitors inquiry, admission and census trends as part of continuous performance improvement
Oversees database of referral sources, community resources, industry trends, legislative and regulatory issues
Operates as part of back-up system for admissions
Maintains required records and reports
Participates in department budget planning and supplies monthly report to supervisor, as requested
Maintains confidentiality of necessary information
Thinks and acts calmly and logically to meet unusual occurrences of the job without being thrown off stride
Dementia Special Care Unit--Follows all appropriate safety and security guidelines, procedures and protocol for residents in the Unit; Participates in relevant educational and training activities as appropriate
Performs all other duties as assigned or directed
Competency Statement(s)
Communication, Written - Ability to communicate in writing clearly and concisely.
Communication, Oral - Ability to communicate effectively with others using the spoken word.
Interpersonal - Ability to get along well with a variety of personalities and individuals.
Organized - Possessing the trait of being organized or following a systematic method of performing a task.
Presentation Skills - Ability to effectively present information publicly.
Relationship Building - Ability to effectively build relationships with customers and co-workers.
Self Motivated - Ability to be internally inspired to perform a task to the best of ones ability using his or her own drive or initiative.
Honesty / Integrity - Ability to be truthful and be seen as credible in the workplace.
Skills & Abilities
Education: Bachelor's Degree (four year college or technical school): Required
Experience: Three (3) years or more of related experience
Computer Skills: Must be proficient at operating a computer, the Internet and general office equipment
Certifications & Licenses: Must possess a valid driver's license; Must obtain and maintain mandatory, state and federal requirements and certifications for practice or occupation
Other Requirements: Sales experience, particularly in health care services, products or pharmaceuticals is desirable; Must be able to read, write, understand and speak the English language; Must be able to work closely with Administrator, Director of Nursing, Admissions Coordinator, families and facility employees at multiple sites; Must function independently, have flexibility and personal integrity; Must be able to adhere to all terms and conditions set forth in the United Church Homes Employee Handbook
We're an equal opportunity employer. All applicants will

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