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Assistant Director of Marketing

UTAH STATE UNIVERSITY • Logan, UT • 3d ago

Requisition ID: 2025-9026

of Openings: 1

Location: US-UT-Logan

Category: Athletics

Position Type: Benefited Full-Time

Job Classification: Exempt

College: Athletics

Department: Advertising and Promotion

Advertised Salary: Commensurate with experience, plus excellent benefits

Overview

The Assistant Director of Marketing (Marketer I) will play an integral role in marketing, promotions, and fan engagement for the Utah State Athletics Department. This individual will develop and implement strategic marketing plans focused on increasing attendance and revenue, as well as develop and enhance the fan experience through game scripting, production, and experiences. This position will work closely with numerous departments, including ticket sales and operations, Aggie Sports Properties, communications, USU spirit, Aggie Marching and Pep band, and HURD student section.

Responsibilities

Create, coordinate, and execute marketing plans and initiatives for Volleyball, Women's Basketball, and other assigned sports to increase awareness, attendance, revenue, and fan engagement for each athletic program.

Develop and execute integrated marketing campaigns across all digital channels, including email, social media, and digital marketing, as well as traditional media, including but not limited to, radio, TV, print, outdoor, etc.

Create and develop promotional plans and giveaway strategies for assigned sports to maximize ticket sales, attendance, fan experience, and fan engagement.

Serve as the in-house producer for Volleyball, Women's Basketball, and other assigned sports. Lead script writing and game producing to coordinate all in-game elements (sponsorships, promotions, music, public address announcer, entertainment, presentations, video, band, cheerleaders, dance, and mascot) to maximize fan engagement and grow the fan experience at all Utah State athletic events.

Work collaboratively with all departments within USU athletics and the campus community, including communications, game operations, ticket operations, advancement, etc.

Assist with video board production as needed.

Assist in the development of all promotional and marketing collateral as needed.

Strategize, organize, and coordinate campus marketing initiatives targeted to faculty, staff, and the student body to maximize support.

Coordinate all gameday activities and promotions that enhance and advance the traditions of Utah State while acting as a liaison for the Aggie Marching Band, pep band, cheer, dance, mascot, and HURD student section.

Oversee all student workers and the marketing internship program. Assist interns in gaining valuable, real-world experience by assigning tasks, being a resource, and distributing responsibility. Responsible for hiring student interns and scheduling sport assignments.

Qualifications

Minimum Qualifications:

Bachelor's degree OR an equivalent combination of education and experience.

Demonstrated marketing, fan engagement, and event production experience.

Excellent oral and written communication skills.

Demonstrated revenue generation responsibility.

Ability to work responsibly with minimal... For full info follow application link.

USU recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the university's academic mission of learning, discovery, and engagement. USU is an Equal Opportunity employer and does not discriminate in any of its programs and activities based on race, color, religion, sex, national origin, age, genetic information, sexual orientation or gender identity/expression, disability , status as a protected veteran, or any other status protected by University policy or local, state, or federal law (https://equity.usu.edu/non-discrimination).

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