Marketing Manager - Imaging, Navigation & Robotics

Globus Medical, Inc. • Audubon, PA • 1w ago

At Globus Medical, we move with a sense of urgency to deliver innovations that improve the quality of life of patients with musculoskeletal disorders. Our team is inspired by the needs of these patients, and the surgeons and healthcare providers who treat them. We embrace a culture of exceptional response by partnering with researchers and educators to transform clinical insights into tangible solutions. Our solutions improve the techniques and outcomes of surgery so patients can resume their lives as quickly as possible.

Position Summary:

The Marketing Manager is responsible for supporting downstream marketing initiatives for our Robotics, Imaging, and Navigation portfolio. This includes but is not limited to executing global commercial launches, training sales and surgeon customers, hosting promotional events, developing sales tools and collateral, supporting product development efforts, and partnering with sales teams to achieve our revenue goals.

Essential Functions:

Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries, and labs

Develops and drives initiatives to increase brand awareness of INR technologies through clarity and consistency of messaging

Drives higher utilization of technology through developing procedural workflows and educational programs

Collaborates with upstream product development to develop product launch plan responsible for customer segmentation/targeting, positioning, and value propositions

Provides subject matter expertise for assigned products supporting Sales and customer product training as well as clinical support (e.g., troubleshooting, set logistics, etc.)

Leads creation of product value messaging and product claims substantiation through clinical evidence generation. Using this information, develops marketing assets such as surgical techniques, sales collateral, and product in-service guides

Provides guidance in key sales situations for the product such as surgeon engagements

Develops and owns multi-channel marketing campaigns, including core content development, messaging and positioning, for procedural portfolio and ensure alignment across regions

Oversees marketing execution in regions to ensure consistent approach and strategy

Coordinates with regions in adapting global downstream marketing strategy and campaigns to region-specific circumstances

Engages with KOL's to execute promotional plan and clinical evidence strategy

Acts as a source of knowledge for and effectively coaches other product managers and assists with their ability to execute their daily tasks

Performs other duties as assigned

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Qualifications:

Willingness to be in a cadaver lab throughout the product lifecycle as you work with a variety of internal/external resources

Proficiency with Microsoft Office with a strong ability to write business reports and correspondence as well as the ability to speak effectively before groups of customers, employees, and management of organization

Effective communication skills with strong confidence to present before groups of customers, vendors, peers, and leadership

Ability to lead cross-functional project teams

Proficient in procedures, clinical applications, and products; engages in meaningful decision-making conversations with surgeons, sales, marketing, training, and other corporate teams

Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD with 1 years' experience; or equivalent experience

Preferred experience in product marketing/product management in the medical device industry (preferred in enabling technology)

Preferred experience in capital sales environments.

Preferred experience in marketing at a tech-based company.

Ability to travel up to 20% of the time

Physical Demands:

The physical demands listed here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Required to sit; climb or balance; and stoop, kneel, crouch or crawl

Required to regularly lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds

Required to possess specific visons abilities, including: close vision, distance vision, color vision, peripheral vision, depth perception and capacity to adjust focus

Our Values :

Our Life Moves Us philosophy is built on four values: Passionate About Innovation, Customer Focused, Teamwork, and Driven.

Passionate about Innovation : Improving patient care by delivering advanced technology to our customers is at the core of what we do. We are passionate in our role in improving the lives of patients by continuously developing better solutions.

Customer Focused : We listen to our customers' needs and respond with a sense of urgency.

Teamwork : Working together, anything is possible. We value every person on our team and treat each other with respect. We are accountable to one another and support each other. Together, we make each other stronger.

Driven : We pursue our mission with energy and passion. We are nimble, results-oriented and decisive. We overcome obstacles that arise in our quest to deliver solutions that will improve the lives of our customers and patients.

Equal Employment Opportunity :

Globus Medical is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, disability, marital status, pregnancy, national origin or citizenship. We are committed to a diverse workforce. We value all employees' talents and support an environment that is inclusive and respectful.

Other Duties :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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