VP of Marketing Operations

PLURALSIGHT, LLC • Draper, UT • 1w ago

Job Description:

We are looking for a Vice President of Marketing Operations to lead the operational core of our marketing organization. This is a highly strategic and execution-focused role responsible for aligning the team around shared goals, driving accountability, and ensuring that marketing functions efficiently and at scale.

As both the operational leader and Chief of Staff to the CMO, you'll manage strategic planning, campaign and CRM operations, project and process management, and cross-functional execution. You'll also serve as the bridge between marketing and the broader enterprise-ensuring that marketing not only performs but operates in compliance with company-wide policies and governance standards.

You will oversee marketing workflow and process governance, manage strategic planning cycles, ensure CRM and campaign operations are tightly executed, and act as a key liaison with the Corporate EPMO (Enterprise Project Management Office) to drive cross-departmental initiatives.

Who you're committed to being:

You enjoy learning and are open to new ways of doing things.

You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.

When communicating you are self-aware, insightful, and proactive.

What you'll do:

Strategic Planning

Act as right-hand to the CMO: organize, drive, and monitor execution of strategic initiatives and departmental priorities.

Lead the annual and quarterly marketing planning process, ensuring alignment to company goals, financial targets, and cross-functional dependencies.

Manage marketing leadership team agendas.

Workflow, Process and Project Management

Oversee and continuously improve marketing's workflow systems, timelines, intake processes, and inter-team communications.

Implement and scale project management best practices to improve campaign speed, visibility, and accountability.

Drive operational alignment between brand, demand gen, lifecycle, product marketing, digital experience and creative teams.

Oversee and improve end-to-end marketing workflow systems, including campaign intake, prioritization, resourcing, and delivery timelines.

Establish project management frameworks to ensure executional consistency and operational clarity across the marketing org.

CRM Campaign Operations and Enablement

Lead the CRM campaign operations function to support coordinated, multi-channel campaigns across lifecycle stages and customer segments, including campaign enablement, marketing automation, data hygiene, segmentation, and journey orchestration.

Oversee and optimize lead management processes including scoring, routing, and funnel tracking to ensure alignment with Sales and SDRs.

Develop scalable processes and playbooks for campaign execution, QA, and compliance.

Partner with IT and RevOps to ensure data integrity, automation, and system interoperability across marketing ESP platforms

Own campaign management infrastructure including automation platforms, segmentation, QA processes, and measurement standards.

Cross-Functional and Enterprise Program Management

Partner with the Enterprise Project Management Office (EPMO) to lead and coordinate cross-functional initiatives that span departments (e.g., product launches, GTM alignment, org-wide technology rollouts).

Drive marketing's role in enterprise-level programs and ensure timely delivery of cross-functional milestones.

Partner with the Enterprise PMO to coordinate high-impact, cross-functional initiatives across product, GTM, operati ons, and customer experience.

Governance, Compliance, and Policy Adherence

Serve as the marketing organization's point of accountability for company-wide governance policies, including procurement, vendor onboarding, data... For full info follow application link.

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