Glacier Bancorp, Inc. (GBCI) is a regional bank holding company
providing commercial banking services in 80 communities through 129 banking
offices in Montana, Idaho, Colorado, Utah, Washington and Wyoming.
GBCI offers an extensive benefits package that includes, but is not limited
to, medical, dental, vision, life insurance; retirement plan
including employer match and profit sharing; paid vacation, holiday and
sick leave. Salary is negotiable depending upon relevant experience.About The
R
Summary
The Product Marketing Specialist is an entry-level position that works closely
with the Product Marketing Manager on strategic implementation across multiple
product lines. Our approach to strategy and execution is unique given our
Glacier Bancorp "family of banks" operating model. We collaborate with
stakeholders at the bank and corporate level to develop product positioning
and messaging that communicates a differentiated story for our products,
capabilities, and services. We then partner with our banks on a go-to-market
approach that meets their brand and market requirements. This unique approach
means you'll build relationships across the company as you work with our
banks and Senior Product Managers to optimize revenue opportunities, drive
new customer acquisition, and engage existing customers. You'll be part of
the Customer Experience (CX) department and must be passionate about the
customer experience while influencing the organization to have the same
approac
You'll develop excellent work products while managing multiple competing
priorities. Your success will depend on your ability to be highly
self-motivated, learn new things, communicate effectively, and deliver
solutions that are responsive to the needs of our customers and stakeholders.
This is a Corporate position which may be located at an available bank
division location across our eight-state footprint in AZ, CO, ID, MT,
NV, UT, WA, or WY. The entry rate for this position is $24.38+ /
per hour (calculated for Kalispell, MT).
All compensation offers are analyzed individually and take into consideration
multiple factors including but not limited to geographic location, years of
experience, and educational background.
WA Applicants ONLY range: Wenatchee, WA range $27.61 to $41.40 an
hour. Spokane, WA range $27.22 to $40.84 an hour.
Description
Strategic Implementation. Assist the Product Marketing Manager in effective
implementation of the Product Marketing vision, in line with the Bank's
Annual Operating Plan, strategic initiatives and product line strategies.
Coordinate multiple projects within the overall Product Marketing plan,
ensuring timely completion and adherence to set milestones. Operate in a
decisive, iterative and agile manner that facilitates achievement of goals
and improvement of both the customer and employee experience.
Product Positioning, Product Go-to-Market, and Sales Enablement. Develop
strong understanding of our product lines and related value propositions. In
collaboration with Product Managers and banks, support product marketing
activities to ensure a smooth launch for our employees and success with our
banks' customers. Coordinate and contribute to the development of marketing
materials, including written content and design. Other activities include
but are not limited to managing components of product marketing efforts across
multiple product lines, such as communication delivery (internal and
external), targeting, messaging, training delivery, and vendor coordination.
Relationships and Collaboration with Cross-Functional Teams. Nurture key
relationships with cross-functional teams at the corporate and bank level,
with particular emphasis on division Business Development and Marketing
stakeholders. Deliver routine, effective communications with this group to
ensure alignment and successful campaigns or new product rollouts.
Administrative Support. Provide direction and assistance to employees,
vendors, and other stakeholders. Organize and maintain creative assets and
digital files, assist with event coordination, and support various
compliance-related processes.
Reporting. Support reporting and analysis surrounding our products and the
profitability of the initiatives. Communicate the availability and value of
reporting capabilities. Prepare materials for updates to Executive
Leadership, Senior Management, and Bank Division Executive Teams on
strategy and metrics tracking product or initiative performance.
Must comply with all company policies and procedures and all applicable laws
and regulations, including but not limited to, the Bank Secrecy Act, the
Patriot Act, and Office of Foreign Assets Control. Must completed the
assigned online training courses and achieve a passing score by the due date.
About You
Qualifications
To perform this job successfully, an individual must be able to perform each
essential duty satisfactorily. The requirements listed below are
representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities
to perform the essential functions.
Education
Required: High School Diploma / GED
Preferred: Bachelor's Degree in Marketing
Experience
1 year experience with product marketing or similar general marketing
experience (such as messaging and positioning, content marketing,
copywriting, design, social media management, sales enablement,
etc.) OR Three years selling bank/financial services products required.
1 year experience of technical understanding of the product portfolio (such
as retail and business deposits, loans, payment services, etc.) and
ability to effectively communicate those capabilities to a large audience with
varying levels of product knowledge required.
Advanced demonstrated experience with the ability to effectively network
across multiple functional areas in an organization is preferred.
Advanced experience with one or more Adobe design applications or similar
design software is preferred.
Required Skills and Abilities
Strong written, oral, and time management skills.
