Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.
The Sr. Marketing Director position exists to serve two essential functions within the ministry. The first function is to lead a small team of professionals in the development and execution of Focus on the Family's marketing and communication efforts around the assigned KMIs (Culture, Evangelism, & Faith) to maximize constituent engagement, brand growth, and long-term constituent value. Their expertise will help guide the planning and effective marketing integration within strategic initiatives. The second function entails the responsibility for leading the development and execution of strategies to drive Long-Term Constituent Value (LTCV) across the ministry.
This is a key leadership role carrying great visibility given the ministry initiatives under this role's purview are closely aligned with the programs directly sponsored by members of the executive team. The position exists to employ current and forward-looking research, information, and cross-functional collaboration to conceive, develop and implement strategic marketing tactics to promote resources, manage KMI product portfolios, including digital (i.e., web, apps, email, video, LMS, subscription or paid content models), book, audio, film, events, etc., identify potential alliances and oversee communications strategies that meet the needs of the target audience to support the strategic KMI initiatives of Focus on the Family. Success requires an outcome-driven, measurement-minded, audience-centric leader.
Essential Duties/Responsibilities:
Audience Understanding :
Knows and understands target audience of Christian married parents (with and without children in the home) including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures. Target audience expertise (especially of Millennials, ages 16-36) includes sub-targets and niche channels such as empty nesters and mentors/influencers to the core target audience
Provides discovery analysis of marketplace, product strategy recommendations, brand alignment, marketing & communication strategies, timing parameters; ability to collaborate with internal research team achieve marketing deliverables
Develops innovative omni-channel product roadmaps, launch plans, marketing plans, and functional support plans for programs, initiatives, products, and prioritized alliances to connect our target audience with their natural consumption channels and platforms, ensuring measurable objectives are attained
Provides input into the titling, packaging, and promotion of Focus-branded resources for target audience
Makes sure appropriate and relevant market and product research is completed to inform product development. Defines the features and requirements necessary to deliver a complete product to market (including post-launch product management)
Increases audience reach, usage (engagement), and Long-Term Constituent Value (LCTV) from resources and products promoted through community engagement channels; evaluates and optimizes the customer experience in partnership with the product development and KMI marketing teams
Supports the VP by providing both high-level and uber-focused strategic insights into audience behaviors related to cultivation efforts
Team / Relationship Management:
Leads cross-functional team that drives effective new name & new donor acquisition strategies for the ministry, while helping the ministry effectively prioritize strategies providing highest return on ministry & donor acquisition investments
Leads multiple cross-functional teams to define & create optimal relationship experience pathways for constituents resulting in deeper engagement and support of ministry
Builds and leads a best-in-class marketing team by inspiring them to achieve superior performance through individualized and measurable goals
Partners with internal teams responsible for our strategic priorities/products to supervise marketing and promotional plans for target audience with measurable goals and objectives; responsible for keeping up-to-date and reporting on results
Collaborates with other directors to provide direction and strategic input into ministry's Constituent Engagement philosophy and implementation for target audience including the "relationship strategy" for how constituents will be drawn to, interact with, and ultimately support the audience / ministry
Supports the VP by providing executive-level recommendations for prioritizing marketing initiatives to optimize ministry effectiveness of channel capacity and internal resources
Is accountable to collaboratively lead strategic corporate marketing initiatives in conjunction with the Sr. Brand Strategist on cross-functional efforts related to growing the Focus on the Family Brand
Serves collaboratively with design/publishing team, interfacing with external publishing and distribution partners (e.g., Tyndale House, Zondervan), authors, and agents, to ensure that all internal and external marketing plans are integrated to achieve optimal results
Provides marketing leadership and team support for special content development efforts - includes digital and traditional formats - by the ministry in support of target audience
Marketing Execution:
Develops and oversees execution of marketing strategy including lead gen, acquisition, conversion, engagement, and retention for resources and products distributed and promoted through community engagement channels, as well as traditional publishing products related to Marriage and Advocacy for the ministry
Designs and implements measurements to quantify ROI from channel marketing programs, quarterly priority campaigns, and co-marketing activities with Channel Partners
Partners with internal content owners
Insures product portfolio health and balance. Provides executive leadership and oversight of the product portfolio, including digital (i.e., includes web, apps, email, LMS, subscription or paid content model), book, audio, radio theatre, film, events, etc.
Is responsible for partnering with KMI leaders on product decisions and providing insights on user behavior and engagement
Designs and implements measurements to quantify ROI from channel marketing programs, quarterly promotion campaigns, and collaborative marketing activities with other channel partners
Is accountable for the development of effective strategies to drive constituent engagement growth; ensuring appropriate analytics & reporting enables necessary tracking of strategy performance against objectives
Operational Leadership :
Guides business & marketing intelligence requirements necessary to support "what if" ministry investment decisions, enabling smarter resource allocation for the ministry
Helps leadership establish strategic business objectives and balance priorities against those objectives using action-oriented information enabling informed decision-making; communicates at executive level and helps ministry in linking business intelligence to strategic goals
Engages other work groups in a matrix environment to help ministry solve problems and maximize stewardship of ministry assets
Is recognized as an internal expert on Focus constituent engagement and cultivation behaviors
Other Duties/Responsibilities:
Performs other duties as assigned
Managerial Breadth/Scope of Job:
Leadership through influence in matrix environment
Working Environment/Physical Requirements:
Office environment
JOB QUALIFICATIONS/REQUIREMENTS
Character/Spiritual:
Exemplifies Ephesians 5:1-2, "Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us..."
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, "Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age."
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct (http://media.focusonthefamily.com/fotf/pdf/about-us/human-resources/moral-policy.pdf) and Statement of Faith (http://www.focusonthefamily.com/about/foundational-values#values) ; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family's staff and constituents and may occasionally lead in a public prayer
Engages in Christian ministry
Demonstrates behaviors aligned with FOF core values (http://www.focusonthefamily.com/about/foundational-values#values)
Personal Characteristics:
Strong entrepreneurial bent, able to work independently, self-motivated
Decisive; Proven leadership skills
Knowledge/Experience:
Bachelor's Degree in Business, Marketing, Communications, or other related discipline, or equivalent experience
7-10 years of professional experience with evidence of increasing responsibility, including substantial leadership and oversight of financial tools (i.e., proformas, budgets, PnLs, etc.)
10+ years of demonstrated experience working with marketing and engagement strategy
5-7 years of experience in developing sound market-driven business strategies for product lines (publishing, audio, video, entertainment a plus)
Proficiency w/ MS platform, Mac or PC, Adobe, and Workflow management systems required
History of being adept in learning new software and systems required.
Thorough understanding of Focus on the Family mission, philosophy, values, and objectives
Demonstrable experience working within a Story brand Framework
Skills, Abilities, and Special Talents/Gifts:
Strategic thinking and planning skills
Strong interpersonal and presentation skills
Ability to manage key strategic alliances based on business objectives and overall ministry initiatives
Ability to manage performance measures needed to support the overall SA/FOF mission and vision
Stewardship Requirements:
Accountable for $2-10 Million in Revenue (program dependent), with growth targets as high as 30% annually
Salary Range: $95,676 to $110,757/yr
Application Materials Required: Cover Letter, Resume/CV
Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.
Focus on the Family puts a high value on our team members and offers a unique benefit package.
Employees scheduled for 20 hours or more per week are eligible for:
Norton LifeLock ID Theft Coverage
Legal Shield/ID Shield Coverage
AFLAC
403B Retirement Plan
Vacation Time & Vacation Payout
Sick Time
Holidays
Service Awards
Community Service Days
Bookstore Discount
Fitness Center
Employees scheduled for 30 hours or more per week are eligible for all the above and:
Medical Plan
Dental Plan
Vision Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts
EAP (Employee Assistance Program)
Tuition Reimbursement
Warehouse Membership Reimbursement
Note : This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.
*Temporary employees are not eligible for benefits, except for:
Sick Time
Bookstore Discount
Fitness Center
Tentative Search Timeline:
Priority will be given to applications submitted by June 19, 2025. However, this posting will remain open until filled.
The potential employee start date is June 23, 2025.
Posting date: May 23, 2025
Unposting date: ongoing until filled
Posting contact email: job@fotf.org
Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.
Job Details
Pay Type Salary
