College Marketing Representative - Atlanta

Sony Music Entertainment • New York, NY • 15h ago

As a 6 month paid part-time employee of The Orchard, you'll be an advocate for artists that The Orchard distributes. You'll promote 3-6 artists per month, as well as one-off promotions as they arise, in your college town and on campus by implementing digital and in-person marketing strategies. You'll be a tastemaker in your market by working with local businesses, record stores, DJs, promoters, campus organizations, etc. You'll be in charge of hosting listening events, organizing campus activations, and creating digital content for social media that directly supports The Orchard's artists. Your focus will be on new releases and tour support for artists covering a wide range of genres. You'll gain first hand music industry experience and be on the forefront of upcoming artists and new music.WHAT'LL YOU DO:Organically create awareness of The Orchard's artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviewsMaintain a local social media presence that promotes the artists you'll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard's artistsImplement in-person marketing initiatives at record stores, lifestyle shops, and on campusResearch appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artistResearch & attend local and campus events that will best facilitate the promotion of our artistsAttend our artists' shows to hand out promotional tools and get feedback from fansSubmit a detailed report on your marketing successes and initiatives for each campaign you runWHO YOU ARE:You are an Undergraduate Student currently enrolled in a 4 year university in Atlanta with a minimum of 2 years left prior to graduationYou are able to manage your own hours and be accountable for the work assigned to youYou have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketingYou have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, Twitter, FacebookYou have availability of 20 hours per weekYou're well-written, well-spoken, a team player, and an excellent communicatorYou have transportation methods and live within 30 minutes of AtlantaYou have a flexible schedule for team conference calls and tour coverageWHAT WE GIVE YOU:You will gain real world music industry experience that will be a great addition to your resumeYou have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviewsYou'll have access to inside information that will improve your marketing outreachYou'll receive free ticket(s) into our artists' shows & possible meet and greet passesYou'll build valuable relationships within your local music industry + many more!About The OrchardThe Orchard is a leading music distribution company operating in 45 markets worldwide - distributing music from independent artists, including Ozuna, Skepta, Jorja Smith, and Kelsea Ballerini. With cutting-edge operations and an unparalleled global team, The Orchard partners with labels of all sizes to make their music and v

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