This job was posted by https://www.arjoblink.arkansas.gov : For more
information, please see: https://www.arjoblink.arkansas.gov/jobs/4457383
The Marketing Manager provides leadership for community marketing
support designed to meet the Banks growth objectives, primarily by
leveraging Central and Divisional tools and campaigns; and leading the
planning and execution of community engagement in a purposeful way to
build Arvest brand awareness and preference in each community it serves.
The incumbent will establish and maintain relationships with key
community leaders and achieve a significant presence in the community to
promote Arvest Bank.
We are seeking candidates who embrace diversity, equity, and inclusion
in a workplace where everyone feels valued, empowered, and inspired.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other
duties may be assigned.
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Develop, implement, and monitor the results of all local market
bank growth and community development objectives. Bank growth objectives
should include emphasis on commercial and business banking campaigns.
Community development objectives should include coordination of local
bank outreach within the community including seminars and educational
forums. Consumer growth objectives and programs developed by Central
Marketing should be observed to ensure proper execution at the local
branch level.
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In conjunction with the Sales Manager and Central Marketing
support, develop an annual plan and budget to support bank growth, brand
awareness, and community engagement goals. Plans should be strategic and
focus on the areas of sales support, public relations, financial
education, and community engagement activities. Ensure adherence to all
regulatory guidelines. Oversee the designated local market budget and
ensure expenditures align with strategic marketing objectives.
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Collaborate with Central Marketing team members on various
marketing activities including but not limited to:
a. Developing, supporting, and refining marketing plans, evaluating
campaign needs, and delivering global marketing programs within the
local market.
b. Identifying local public relations and media opportunities as well
as creating and implementing a PR plan for each community to support
local bank marketing objectives and assists in developing news releases
for distribution within the local market.
c. Identifying and maximizing local opportunities that maximize events
as well as in creating an annual sponsorships and event plan for each
community that supports both local and Bank Group sponsorship and event
objectives.
d. Identifying hyper-local advertising and promotional opportunities
that support overall Arvest branding and business objectives.
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Lead and select local market contributions and support allocation
of Arvest Foundation funds. Work with local market leadership to
establish a community giving strategy and ensure adherence to all
processes and guidelines in giving efforts. Observe and adhere to
recognition and public relations guidelines for the Arvest Foundation
and the bank.
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Coordinate regular meetings with local market Senior Leadership
to understand the evolving needs of the bank. Communicate progress in
achieving bank growth objectives and collaborate with the Regional
Marketing Manager on marketing solutions, as needed.
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Oversee and coordinate customer development events, associate
volunteer opportunities, purchase and distribution of premium items,
brand merchandising, community social media opportunities, and
additional responsibilities as assigned. Based upon local market need,
this may include direct supervision of a Community Marketing Specialist
in support of these activities.
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Communicate and serve as information resource for the bank group,
regional sales, and community engagement initiatives within the local
market. Provide materials including sales support tools and promotional
items to ensure that teams have the resources necessary to fulfill sales
responsibilities.
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Prepare and communicate content for communication with bank
associates and in Board of Director meetings. Topics may include but are
not limited to information on upcoming sponsorships and campaigns, CRA
reports, Low to Moderate Income Census Tract (LMICT), and Majority
Minority Census Tract (MMCT) tracking and reporting.
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Actively participate in professional associations and activities
within the local market to enhance bank visibility and aid in
professional growth within the community. Serve as the primary point of
contact for local media at all external events. Foster relationships on
behalf of the bank with local media.
[]{#_Hlk119306761}10. Identify opportunities for Community
Reinvestment ACT (CRA) in the local market. Ensure thorough tracking and
reporting for CRA donations and volunteer service hours, including all
required documentation.
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Maintain an expert level of understanding of the Marketing
Compliance Resource Guide and utilize this guide for all events and
marketing materials. Ensure that materials created by Arvest Marketing
are used in the manner in
