Overview
The role of the Copywriter / Graphic Designer (60/40) is essential for developing engaging and persuasive content for various marketing materials, including social media posts, email campaigns, blogs, white papers, website, and event collateral. They are expected to collaborate with the marketing team, product managers, and other stakeholders to understand project requirements and strategy alignment. Additionally, they will assist the design team in the creation and development of marketing materials, ensuring a cohesive and visually appealing presentation while contributing to product marketing and brand strategy. This position exists to optimize digital assets and content for search engines, applying SEO best practices to enhance visibility and ranking.
Primary Responsibilities
Develop engaging and persuasive content for various marketing materials: Create content for social media posts, email campaigns, blogs, white papers, website, and event collateral to drive engagement and conversion.
Collaborate with the marketing team, product managers, and other stakeholders: Understand project requirements and strategy alignment to ensure cohesive and effective marketing efforts.
Optimize digital assets and content for search engines: Apply SEO & AISO best practices to enhance visibility and ranking of digital content.
Assist in the design and layout of marketing materials: Ensure a cohesive and visually appealing presentation that aligns with brand identity and enhances user experience.
Contribute to brand development efforts: Maintain and evolve brand identity across all visual touchpoints to strengthen brand recognition and loyalty.
Analyze marketing performance: Measure the success of creative campaigns and related strategies to inform future marketing efforts.
Conduct research to understand target audiences: Tailor copy to resonate with target audiences and improve engagement.
Edit and proofread copy: Ensure accuracy, clarity, and consistency in all written materials.
Education and Experience:
Level of Formal Education: Bachelor's degree or equivalent experience
Area of Study: Marketing, Graphic Design or Communications
Minimum Years of Experience: 3
Type of Experience: Proven experience in copywriting and design: Demonstrated ability to create engaging and persuasive content that drives engagement and conversion while maintaining brand identity
Special Certifications: Courses or Certifications in SEO and Digital Marketing would be a plus. However, proven current understanding of SEO and AISO best practices and digital marketing strategies is enough as this is crucial for the role.
Technical Competencies & Information Systems:
Proven experience in copywriting and design.
Strong understanding of brand identity and marketing principles.
Proficient in Adobe Creative Suite, Figma, WordPress, Elementor Pro & SEM Rush.
Experience with Microsoft PowerPoint, Excel, Word, Teams & SharePoint.
Understanding of SEO best practices and marketing analytics.
Excellent writing, editing, and proofreading skills
Skills & Abilities:
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Execute work with a holistic perspective, considering broader implications and ensuring alignment with overall brand and business strategy.
Analyze marketing performance to measure the success of creative campaigns and related strategies.
Conduct research to understand target audiences and tailor copy to resonate with them.
Stay updated on industry trends and best practices in copywriting and design.
Language Skills:
Fluent English Required
Excellent verbal and written skills
Personal Attributes & Other/Preferred:
Strategic thinker with a hands-on approach to execution.
Results-oriented with a focus on driving measurable outcomes.
Collaborative team player who thrives in a cross-functional environment.
Innovative mindset with a passion for staying ahead of marketing trends and technologies
About The ODP Corporation : The ODP Corporation (NASDAQ:ODP) is a leading provider of products and services through an integrated business-to-business (B2B) distribution platform and omnichannel presence, which includes world-class supply chain and distribution operations, dedicated sales professionals, online presence, and a network of Office Depot and OfficeMax retail stores. Through its operating companies Office Depot, LLC; ODP Business Solutions, LLC; and Veyer, LLC, The ODP Corporation empowers every business, professional, and consumer to achieve more every day.
Disclaimer : The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification and are not intended to be a complete list of all responsibilities, duties and skills required of associates so classified. Other duties may be assigned.
Pay, Benefits & Work Schedule: The salary range for this role is $65,700/year to $102,650/year, however all state and local minimum wages will be complied with, resulting in a possible adjustment to the salary range displayed. The company offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization! You will be eligible to participate in an incentive program, paid in accordance with the Incentive Plan terms and conditions. For immediate consideration for this exciting position, please click the Apply Now button.
How to Apply: Click the Apply Now button and follow the instructions on each page. When you have completed the application, click the submit button.
Application Deadline : The job posting will remain open for a minimum of 3 days and will expire once the position has been filled.
Equal Employment Opportunity : The company is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.
We will consider for employment qualified applicants with arrest and conviction records City & County of San Francisco Fair Chance Ordinance.
REQNUMBER: 94889
