Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
The Job
The MANAGER, BRAND MANAGEMENT AND PRODUCT MARKETING - will work as part of a team developing the brand and product strategy, partnering with development on multi-year product roadmaps, and guiding a global cross-functional organization for our Console and PC business.
The Daily
Reporting to the Sr. Manager, Brand Management and Product Marketing, you will be developing brand strategy and executing global go-to-market and creative
Execute brand strategies, target audience identification, positioning, and franchise key performance indicators to inform go-to-market campaign
Deeply understand player motivations, preferences, market trends and movements to guide product-market fit and breakthrough go-to-market strategy
Collaborate with cross-functional teams to ensure effective execution of strategic and financial goals
Work cross-functionally with multiple global time zones. Shepherding the brand strategy across international markets
Work with Sr. Manager, Brand Management and Product Marketing to ensure campaigns are executed with local nuance tailored to each market
Oversee the development of global creative assets for assigned marketing campaigns, ensuring timely delivery to internal teams and international markets
Formalize key planning, creative, and production requirements in creative briefs
Assist in managing global product and brand marketing budgets, maintaining adherence to approved levels
Support development of SKU plan strategies that encompass growth initiatives for digital platforms
Provide product/competitive expertise for Development, Marketing, and Publishing teams
Maintain existing licensor relationships, handling day-to-day execution and follow-up on requests
Regularly partner, present, and report to studio leadership and stakeholders on marketing strategies, plans, and findings
Liaison with teams across Warner Bros. Discovery (e.g., DC Entertainment, TV, Theatrical, and Consumer Products) and other key partners to develop and execute cross-promotional strategies and programs.
The Essentials
A marketing professional with a strong understanding of brand strategy and product marketing
Minimum 5+ years experience in marketing roles with gaming or entertainment brands
Ability to create successful marketing campaign outcomes based on business goals and strategies
Experience and flexibility working as part of a global org across multiple time zones with a particular emphasis on close collaboration with European teams
Understanding of evolving consumer engagement and channel opportunities
Project Management skills and coordination experience across functional groups, studio, and external partners/licensors
Strong communicator and collaborator
Thrive in a fast-paced, dynamic, flexible environment
Passion for video games preferred
Requires some travel
BA/BS degree required
The Nice to haves
Fan of DC a plus
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $86,450.00 - $160,550.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
