Marketing Data Engineer

First Horizon Bank • Nashville, TN • 3d ago

Description

Location: On site at location listed in job posting.

Summary of Position:

The Marketing Data Consultant is a member of the Marketing team, reporting to the VP, Marketing Data Enablement. This position is responsible for partnering with key stakeholders shaping and delivering data driven, integrated customer and banker experiences within the marketing technology stack and enabling data platforms. The person in this role will focus heavily on retail and small business banking-related enablement and will serve as the main steward to advance the capabilities of retail banking data platforms in the Marketing and Sales Enablement space. This candidate possesses a demonstrated knowledge of industry leading platforms and tools related to banking core systems, CDPs, marketing automation, digital, sales and service, CX, CRM, and personalization. The candidate can effectively analyze, build and distribute audiences and segments by blending with other 1st, 2nd and 3rd party platforms and data sources. This role involves designing Alteryx workflows, ETL processes, ensuring data quality, implementing consistent patterns and reusable components.

Roles and Responsibilities:

Partner with the Analytics, Integrated Marketing and/or Brand Strategy teams to define audience, segmentation, and measurement requirements for program and campaign delivery across multiple channels.

Leverage available tools to build and design models and data processes to shape strategic audiences and segments for activation across channels.

Work with cross-functional teammates to follow standard operating procedures to test and validate data processes for quality and accuracy.

Manage data pipelines for analytics and operational use.

Ensure data accuracy and integrity across multiple sources and systems.

Support line of business functions and markets through mastery of business relationship management, to include banker book of business and sales process enablement through the application of quality data through CRM and other banker facing applications.

Adhere to regulatory and compliance requirements for industry privacy and consent.

Related Qualities:

5+ years of experience in data engineering within a marketing and production environment.

Must have strong oral and written communication skills, communicating complex findings in a clear and understandable manner

Be customer focused on understanding and appropriately drive innovative solutions.

The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities

Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions.

Provides a high level of accuracy on deliverables and communication, even under pressure.

Demonstrated ability to work independently while take initiative and accountability for achieving results.

Reads, researches, and remains up to speed on emerging technologies and practices.

Important Knowledge and Skills:

Data Platforms & Tools: CDPs, core data platforms such as MS SQL, Oracle, IBM DB2, Alteryx, and Salesforce Data Cloud, Databricks/Dataiku.

CRM, Marketing Automation and Operations: Salesforce CRM, Salesforce Marketing Cloud.

Banking and Financial Services: Domain knowledge related to retail banking, digital banking, commercial / wholesale banking, business banking / small business, treasury management, wealth management, contact center.

About Us

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com (https://urldefense.com/v3/\_https:/www.firsthorizon.com/\\;!!Cz2fjcuE!hpq9hPnrucZCPIAVPojVESItIq-FPzhurNdCrQ3JE8Rkx3gMd70nIk6\kmPxl66_oJCEsXs0gNunPowMAMHCmBYPOtUxUGI$) .

Benefit Highlights

Medical with wellness incentives, dental, and vision

HSA with company match

Maternity and parental leave

Tuition reimbursement

Mentor program

401(k) with 6% match

More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

Facebook (https://www.facebook.com/FirstHorizonBank)

X formerly Twitter

LinkedIn (http://www.linkedin.com/company/first-horizon-bank)

Instagram

YouTube (https://www.youtube.com/channel/UCEVs5OMj-b0H9Dr5Q209_-Q)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

Similar Jobs

Trainer, Marketing

Travel + Leisure Co. • Nashville, TN • 23h ago

Sales & Marketing

We Put the World on Vacation Travel + Leisure Co. is the world's leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our ded...

23h ago

Go to Apply

Enterprise Account Representative

Aston Carter • Nashville, TN • 1d ago

Sales & Marketing

Description Our Client's Transportation Operations team is seeking highly skilled and motivated Logistics Specialists to assist in the management of daily freight movements flowing into and out of our North American fulf...

1d ago

Go to Apply

Marketing Intern

CAI • Nashville, TN • 1d ago

Sales & Marketing

Job ID Number R5392 Employment Type Part time Worksite Flexibility Remote Job Summary We are looking for a motivated Marketing Intern ready to take us to the next level! If you have strong communication skills with an in...

1d ago

Go to Apply

Marketing Coordinator

Kimley-Horn • Nashville, TN • 1d ago

Sales & Marketing

Overview Kimley-Horn is looking for an Experienced Marketing Coordinator to join our team in Nashville, TN! This is not a remote position. Responsibilities Prepare/write proposals, qualifications, letters, reports, prese...

1d ago

Go to Apply

Marketing Intern

CAI • Nashville, TN • 1d ago

Sales & Marketing

Job ID Number R5391 Employment Type Part time Worksite Flexibility Remote Job Summary We are looking for a motivated Marketing Intern ready to take us to the next level! If you have strong communication skills with an in...

1d ago

Go to Apply

Entry Level Sales Representative - Base Salary + Commission

Improveit Home Remodeling • Nashville, TN • 1d ago

Sales & Marketing

Improveit, is a premier provider of customized home remodeling solutions, dedicated to enhancing the beauty, functionality, and value of our clients' homes. With a focus on superior craftsmanship, innovative design, and...

1d ago

Go to Apply

Entry Level Sales Representative - Base Salary + Commission

Improveit Home Remodeling • Mount Juliet, TN • 1d ago

Sales & Marketing

1d ago

Go to Apply

SALES REP

Dal-Tile Corporation • Nashville, TN • 2d ago

Sales & Marketing

Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries. Our close-knit team of dedicated professionals has made us th...

2d ago

Go to Apply

Account Executive

Rocket Software • Nashville, TN • 2d ago

Sales & Marketing

It's fun to work in a company where people truly BELIEVE in what they're doing! Job Description Summary: The Senior Account Executive is an enterprise software sales professional who sells a portfolio of software solutio...

2d ago

Go to Apply

VP, Performance Marketing

Dodge Construction Network • Nashville, TN • 3d ago

Sales & Marketing

VP, Performance Marketing Location: Remote, United States, United States Description Dodge Construction Network (Dodge) is seeking a data-driven, strategic VP,Performance Marketing to lead our digital growth engine. This...

3d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.