Senior Marketing Specialist Affordable Care Act and Medicaid Retention

Corewell Health • Grand Rapids, MI • 6d ago

Job Summary

This position will lead the development and execution of our Affordable Care Act and Medicaid member retention and education strategy and foster a best in class experience for Priority Health members. In addition, the position will be responsible for supporting the development and execution of key marketing and communications initiatives aimed at educating and retaining Affordable Care Act and Medicaid membership. Knowledge of current marketing practices and trends; including email, direct mail and educational web content as well as the ability to project manage and execute, will set you apart from others.

Essential Functions

Lead the development and implementation of sustainable marketing strategic plans and key initiatives for assigned client organizations and other annual marketing projects

Develop and executing retention and education strategy for Affordable Care Act and Medicaid membership

Implement marketing and communications strategies, initiatives, and campaigns that focus on member retention and education.

Oversee the development and production of materials and outputs ensuring adherence to quality standards, deadlines, budgets, etc.

Serve as point of contact for assigned projects and partner with key areas of the business across the Priority Health organization

Manage the completion of day to day tasks, such as updating documents, creating presentations, reporting

Translate complex information and create messaging across target audiences and tactics

Align with client organizations to gain a detailed understanding of their business functions, strategies, and operating plans to ensure marketing strategic plans and creative solutions support client objectives and marketing road maps.

Consult with internal and external resources to ensure the proper development and execution of marketing communication plans and programs, ensuring consistencies and avoiding duplication of efforts.

Partner with other client groups to establish metrics to measure and analyze results of potential and implemented marketing strategic plans.

Develop annual content marketing calendars and formally report progress updates relative to annual marketing strategic plans.

Qualifications

Required

Bachelor's degree in marketing, business administration related or equivalent

5 years of relevant experience in marketing or related role

5 years of relevant experience in project management

Strong cross-functional communications skills with the ability to navigate complex challenges and resolve conflicts internally and externally

Ability to measure and report on campaigns for continuous improvement and Return on Investment.

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

How Corewell Health cares for you

Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here (https://careers.corewellhealth.org/us/en/benefits-new) .

On-demand pay program powered by Payactiv

Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!

Optional identity theft protection, home and auto insurance, pet insurance

Traditional and Roth retirement options with service contribution and match savings

Eligibility for benefits is determined by employment @type and status

Primary Location

SITE - Priority Health - 1241 E Beltline - Grand Rapids

Department Name

PH - Consumer Markets Marketing Team

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

Hours of Work

8:00 a.m. to 5:00 p.m.

Days Worked

Monday to Friday

Weekend Frequency

N/A

CURRENT COREWELL HEALTH TEAM MEMBERS - Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.

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