Be yourself at Protolabs Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply! You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams. Why Protolabs? We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It's our people who fuel our creativity and make our culture feel like home. Join our team as a Senior Global Marketing Operations Manager! This is a hybrid role (Tuesday, Wednesday in office) out of HQ in Maple Plain, MN. The Senior Global Marketing Operations Manager is tasked with achieving outcomes by effectively integrating, managing, adopting, and optimizing a strategic mix of tools, data, technologies, applications, and processes. This role enhances marketing efficiency and effectiveness, ensures visibility into marketing performance through a focus on technology, reporting, and analytics, and establishes top-tier operational procedures. This role reports to the Chief Marketing Officer and sits on the global marketing leadership team. What You'll Do Identify, own and be the expert for all marketing technologies related to prospect acquisition and customer marketing programs, Work with IT on integrating the marketing ecosystem and technologies into the overall organizational infrastructure. Act as the admin and main technical point of contact for any provider-owned and -operated SaaS applications or work in tandem with IT staff assigned to the marketing organization. Create, maintain and optimize scalable processes to ensure that best practices around lead/account scoring, lead tracking, lead attribution, lead enrichment, lead segmentation and lead management are followed. Educate, train and support marketing colleagues to ensure team alignment and consistency and guarantee best practices are adhered to companywide. As appropriate, work with sales ops and sales on utilization of technology and CRM tools for end-to-end reporting and analysis, and train SDRs/BDRs, or support training of this team if it sits outside marketing, on these same tools and processes. Proactively stay ahead of next-generation B2B demand generation and marketing automation best practices, strategies, industry standards and technologies. Also understand how the application of artificial intelligence (AI) or machine learning (ML) can be applied for greater insights and optimization of campaigns and full funnel attribution. Design, develop and maintain core operations processes to support collaboration and communication throughout the marketing and sales teams. Ensure compliance with data privacy standards, including geographic requirements (such as GDPR; California Consumer Privacy Act) Maintain the integrity of the marketing database, lead flow processes, technology integrations and all related processes across the martech stack and infrastructure to ensure proper data usage. Monitor database health and manage data initiatives, including segmentation and analysis, data augmentation from third-party tools and online sources; make recommendations on areas for optimization and improvement. Ensure that GTM activities adhere to best practices for data usage. Generate and optimize lead, campaign and ABM reports to determine ROI and business impact on a weekly, monthly, quarterly, annually and ad hoc basis. Also prepare executive insights to be delivered for quarterly business reviews and board of directors. Support the marketing team through providing data analytics that track marketing activity performance to enable data-driven decisions. Set up program-specific dashboards to measure both quantitative and qualitative results. Monitor the performance of the marketing funnel and channels, manage the lead flow between marketing and sales functions, identify gaps, and develop solutions to keep on target with plan. Establish analytics that provide visibility into asset utilization, including technology and content, to highlight unused assets needing optimization in order to improve ROI of marketing investments. Work with legal/compliance for best practices related to data privacy management, changes in policy and safeguarding organizational data assets. Act as an advocate for the adoption of existing technology and educate stakeholders on current and future capabilities within existing tech stack. Partner with other marketing colleagues to execute lead generation, nurture, ABM and conversion programs. Partner with finance, sales and marketing leadership to design, develop and maintain critical metrics to enable data-driven decisions. Collaborate with Global Revenue Operations and sales teams to define, execute and monitor lead flow processes from inquiry to closed revenue, and optimize workflows to increase productivity. Lead and manage marketing's learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking. Ensures best practice consistency for the CMO to maintain a progressive and modern marketing organization. Effectively manage marketing's resources, including internal services, external vendors, suppliers and the agency roster. Anticipate and plan ahead for capacity and resources to improve resource scalability for marketing's agility. What It Takes Bachelor's Degree (or international equivalent) 10+ years of Marketing Operations experience 3+ years of Marketing leadership experience Knowledge, Skills, and Abilities: Knowledge of account-based marketing, communication, and dissemination techniques and methods Excellent communications skills Active listening skills: giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times Ability to talk to... For full info follow application link. All Proto Labs facilities in the United States are ITAR-compliant operations. Due to ITAR regulations, Proto Labs is only able to employ U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire. Proto Labs, Inc. is an Affirmative Action / Equal Opportunity Employer Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information.
