The Director of CNS Consumer Marketing will be responsible for leading the consumer marketing efforts for two CNS brands. This role will be responsible for managing all consumer initiatives and a substantial Direct to Consumer (DTC) program.
The individual hired for this role will have the qualifications and interest to grow in scope to lead the development and launches of DTC campaigns for two additional first in class indications on one brand and a follow-on compound for the other brand.
For the DTC program supporting the current inline indications/assets, the role will be a key member of the brand leadership team and responsible for driving the development of the consumer strategy and delivery of all key brand deliverables and materials to appropriately market the product to consumers. These deliverables include TV and digital creative assets, media plans, as well as all consumer facing materials (patient education, savings cards, etc.) The role requires the execution of strategies and the deployment and planning of resources to be guided by key performances indicators and financial return on investment models.
For the activities supporting the additional indications and the follow-on compound, this individual will be responsible for the development of the analysis, market research and business case for DTC investment, planning the rollout in the @context of the existing DTC campaigns, as well as the development of the creative assets and media plan.
This individual will be instrumental in partnering with creative and media agencies, metrics partners, market research, finance, IT, and regulatory teams to approve materials tied to the consumer campaign and strategies. For the current DTC program, this individual will also have two direct reports, an Associate Director and Senior Product manager, with the potential to increase the team to add more headcount to support future launch initiatives.
A key component of this role is working closely and aligning with to our Alliance Partner on all aspects of the consumer campaign.
This position reports to the Senior Director, CNS Marketing.
The Director of CNS Consumer Marketing has responsibilities including, but not limited to:
Creative/Message evolution
DTC strategy development (across different media channels)
Channel planning and placement of DTC and other micro-marketing initiatives
Patient education and in-office/in-clinic programs
Copay card messaging and design development
Development of Consumer Marketing Plan
Responsible for all Web and digital strategies and initiatives
Partners with Customer Insight and Business Analysis groups in refining market research plans
Evaluate and fine tune standardized, aligned performance metrics
Qualifications:
Individual should have:
5+ years experience in pharmaceutical marketing
2+ years dedicated to consumer marketing including management of a broadcast DTC program.
Experience with the development and execution of consumer marketing materials across media channels and for sales teams is preferred.
Experience working with cross-functional teams, e.g., Market Research, HCP Marketing, Digital Marketing, Payer Marketing, Sales, and Review Committees is preferred.
Manage the PRC process for submissions of material in concert with creative agencies
Success engaging with Alliance partners to achieve outcomes or drive decisions that are in best interest of the brand
Ensures all marketing activities under direction meet all state, federal, industry and corporate compliance standards
Strong budget management experience including P&L management
Experience managing, coaching and developing other marketers
Required:
BA/BS
Alliance/Partnership/co-promote experience
Preferred:
Experience/knowledge of digital marketing across search, display, social media
MBA/Marketing degree
Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.
Minimum $170,818.00 - Maximum $245,550.30, plus incentive opportunity: The range shown represents a typical pay range or starting salary for candidates hired to perform the work. Other elements may be used to determine actual salary such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. This information is provided to applicants in accordance with states and local laws.
Company benefits : Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka .
Disclaimer:
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) .
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