The Marketing Planning Manager is responsible for leading the annual marketing strategy and planning process to develop and deliver marketing plans that drive business growth for Saint-Gobain North America. The ideal candidate will be skilled at tying together the business goals and strengths of multiple business units to create a strategy that is greater than the sum of its parts; leverages internal synergies for increased market potential; and drives ROI+ organic growth for the business. This strategy will unlock the growth potential of the combined systems-based solutions in the North American portfolio, while simultaneously driving the product growth goals.
This is a highly collaborative role, one in which success is defined by finding synergistic value across the business, and working with influence to create win-win-win strategy and planning that drives increased growth via market share and margin optimization, and achieve business goals in a complex and competitive environment.
The ideal candidate will bring a proven track record in strategic planning, with strength in the below noted areas and demonstrated success deploying these skills to impact business growth.
Strategic Planning : Lead the annual marketing planning process, which is approximately 50% focused on driving brand strength (awareness, preference, salience) and adoption of SGNA's systems and solutions; and 50% focused on achieving product marketing growth goals. This individual will lead the annual process, developing the strategic marketing plan, including brand growth strategy, target markets, solution positioning, and marketing channel strategy.
Marketing Plan Creation & Oversight . Lead the creation of the marketing plan that supports the strategy, including alignment to MWBs and resources, project planning and estimation, resourcing plan, budget, and backlog creation. This individual will lead planning in collaboration with our business units and corporate marketing team, ensuring cross-functional alignment on goals, shared prioritization of high impact activities, and aligned resources to deliver. This individual will align with marketing and business leaders to ensure alignment on accountabilities for execution.
Budget Management . This role will have budget oversight for the marketing strategy, allocating resources for maximum short- and long-term growth, and driving the investment model to achieve ROI+ growth. They will work collaboratively with department owners and business units to create shared investment plans, driving synergies in how we invest and measuring success of marketing across our business in terms of business results.
Bachelor's degree in Marketing, Business Administration, or relevant experience in the required field; MBA preferred.
10+ years of experience in marketing strategy and planning, with a proven track record of driving growth and achieving revenue targets.
Experience in a senior marketing role within a large, complex organization.
Demonstrated success in leading marketing strategy and planning initiatives that have resulted in significant business growth.
Proven ability to manage and develop high-performing teams.
Experience in working with Business Units to align marketing strategies with business objectives.
Track record of successfully managing marketing budgets and optimizing resource allocation.
Strong leadership skills, with the ability to work via influence and inspire and motivate a diverse team.
Excellent strategic thinking and analytical skills, with the ability to translate data into actionable insights.
Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.
Experience in developing and executing integrated marketing campaigns across multiple channels, including digital, social media, and traditional media.
Proficiency in marketing analytics tools and platforms, with a strong understanding of data-driven marketing.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
Strong problem-solving skills and the ability to think creatively and strategically.
High level of emotional intelligence and the ability to navigate complex organizational dynamics.
Excellent project management skills, with a keen attention to detail and the ability to meet deadlines.
Adaptability and flexibility, with a willingness to embrace change and drive innovation.
Strong collaborative mindset, with the ability to work effectively with cross-functional teams.
Through the responsible development of innovative and sustainable building products,-CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, trim, insulation, drywall and ceilings.
A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada.- www.certainteed.com
Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.
Saint-Gobain is committed to helping you and your family be well in all aspects of your life. Be Well. Be You brings together inclusive programs and meaningful resources to support all aspects of your physical, emotional, financial, and social well-being. Employees have the flexibility to choose the benefits that best fit their individual needs.
Health and Well-being - Supporting your wellbeing, to thrive in life and work.
Medical, Prescription Drug, Vision, and Dental Insurance
Healthcare Saving Account and Flexible Spending Account options
LiveWell Wellness Program
Employee Assistance Program (EAP)
Paid Time Off and Paid Parental Leave
Retirement and Protection - Helping to make the future life you want a reality.
401(k) with Company Match, Retirement Accumulation Plan (RAP) Cash Balance Pension Plan
Company-provided Life Insurance, AD&D, Short-Term Disability
Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness and
Accident Insurance
Additional Benefits - Helping shape the experience and impact you want
Commuter Benefits
Group Legal
Identity Theft Protection
Auto and Home Insurance
Pet Insurance and Discounts
Back-up Child and Elder Care
PerkSpot Employee Discount Program
Volunteer Day
