Associate Director Marketing Operations

Wolters Kluwer • Coppell, TX • 19h ago

Position Overview

Wolters Kluwer Tax & Accounting is seeking an Associate Director of Marketing Operations to lead and optimize our global marketing operations function. This critical leadership role will drive operational excellence across marketing technology, automation, analytics, SEO, and website performance to support strategic marketing initiatives and revenue goals. The Associate Director will guide a high-performing team and collaborate cross-functionally to streamline processes, maximize ROI, and deliver exceptional customer experiences.

Key Responsibilities

Marketing Technology & Systems

Lead the development and execution of a robust marketing technology roadmap aligned to global business objectives.

Own the optimization and integration of marketing platforms and tools to drive efficiency and scalability.

Champion data instrumentation and architecture that enables full-funnel performance measurement.

Website & SEO Management

Oversee the strategic direction, performance, and ongoing optimization of our ecommerce and informational websites.

Ensure digital journeys support customer decision-making across both Sales-assisted and self-serve channels.

Guide the team in driving best-in-class SEO strategies for discoverability and conversion.

Marketing Automation & Campaign Operations

Manage marketing automation platforms and workflows for lead capture, scoring, routing, email marketing, and service request flows.

Ensure seamless campaign execution and a frictionless experience for leads across the lifecycle.

Data, Reporting & Insights

Deliver actionable reporting and dashboards to support executive, marketing, and sales decision-making.

Translate data into insights that improve campaign effectiveness, marketing ROI, and sales alignment.

Team & Vendor Leadership

Lead, mentor, and grow a skilled team of marketing operations professionals.

Manage relationships with external technology vendors and service providers to ensure performance and alignment with strategy.

Operational Excellence

Maintain process compliance with data privacy, security, and regulatory standards (e.g., GDPR, CCPA).

Administer the marketing operations budget and track ROI on technology investments.

Champion a culture of continuous improvement and agile marketing execution.

Qualifications

Required:

7+ years of experience in marketing, with at least 3+ years in a marketing operations leadership role responsible for managing a team

Demonstrated success building and scaling marketing technology stacks in a software or SaaS environment.

Strong expertise in Salesforce with experience using Salesforce Marketing Cloud and/or other MarTech tools such as Hubspot, Marketo, or Eloqua

Proven experience managing ecommerce websites and optimizing customer journeys.

Strong leadership and team development skills.

Excellent analytical skills and ability to synthesize data into clear insights.

Outstanding communication and stakeholder management skills.

Preferred:

Experience in a matrixed, global organization - must be comfortable working with remote teams.

Proficiency in SEO best practices and web analytics.

Experience with social and content marketing platforms such as Sprout Social, Bamboo, and others.

Track record of promoting diverse, inclusive, and collaborative team cultures.

Travel Expectations

10-15%

Why Wolters Kluwer?

Wolters Kluwer is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and legal sectors. We foster innovation, collaboration, and continuous learning-and we are committed to improving the way our customers work.

Ready to help shape the future of marketing operations?

Apply today to join a collaborative team making an impact at scale.

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $153,200 - $216,850

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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