Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Product Manager, US Marketing
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor's degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Princeton, NJ location in the Abbott Point of Care Division. Our Point of Care diagnostic portfolio spans key health and therapeutic areas, including infectious disease, cardiometabolic, informatics, and toxicology.
As the Product Manager, US Marketing , you'll have the chance to lead Field Support Service Offering (80%) and contribute to Core Portfolio Initiatives (20%) for the i-STAT Portfolio and i-STAT Advantage products and services. This role will play a critical part in ensuring exceptional field support, enabling seamless customer access to resources, driving the value proposition for the i-STAT Advantage brand, and supporting innovative launches.
What You'll Work On
Field Support Service Offering & Product Transition Enablement
Develop and deliver key supporting resources to enable field support and service for new product launches and on-market product transitions.
Project manage cross-functional collaborations to optimize field support services and ensure alignment with organizational objectives.
Support the i-STAT TBI launch by creating tailored resources for field teams.
Create order set examples, standard operating procedures (SOPs), editable/example workflows, and IQCP templates to assist customers during product adoption.
Enabling seamless product deployment and with resources service transitions.
Digital and Self-Service Tool Development
Create and maintain digital and self-service tools, enabling customers to easily access product and service information.
Enhance the existing CRM tool to support method evaluations for implementation, ensuring it is up to date and effective.
Develop self-service resources for implementations through dedicated resource pages on the global POC website.
Value Proposition for i-STAT Advantage Services
Develop and promote the value proposition for the i-STAT Advantage brand, including a la carte and tiered bundled package offerings such as service plans.
Collaborate with stakeholders to define pricing, positioning, and marketing strategies for these services.
Marketing Services Strategy Ownership
Own the service component of the annual marketing plan, including the development of strategy, tactics, and KPIs.
Communicate and house the plan materials within the Seismic content management system (e.g., Service and Support Powerbox).
Develop and execute digital and print materials announcing product go-lives, ensuring cohesive communication to customers and stakeholders.
Cross-Functional Collaboration
Serve as the critical connector between field-based and Princeton teams, including field support services, implementation project managers, service plan sales, customer solutions engineers (IT), and field sales/marketing teams.
Provide dedicated support for IT resources, ensuring seamless integration and troubleshooting during product implementations.
Foster alignment and coordination to enhance operational efficiency and service delivery.
Required Qualifications
5+ years in the healthcare industry (devices and/or diagnostics preferred).
2-3 years in marketing roles.
Bachelor's degree in business, life sciences, engineering, or related technical discipline.
MBA is desired.
Preferred Qualifications
U.S. Health Systems and Hospital marketing experience is preferred.
Strong analytical and Excel skills, with knowledge of data analysis and financial models
Excellent verbal and written communication skills, including advanced PowerPoint knowledge.
Deep understanding of the complexities of the diagnostics market and customer needs
Ability to develop, rationalize, and present strategy.
Strong work ethic, self-motivation, and resourcefulness.
Scientific or technical experience.
Project management experience.
Apply Now (https://www.jobs.abbott/us/en)
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/ (http://www.abbottbenefits.com/pages/candidate.aspx)
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com , on LinkedIn at https://www.linkedin.com/company/abbott-/ , and on Facebook at https://www.facebook.com/AbbottCareers .
The base pay for this position is $97,300.00 - $194,700.00. In specific locations, the pay range may vary from the range posted.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com