Integrated Marketing Analyst

Vertiv Corporation • Westerville, OH • 5h ago

POSITION SUMMARY The Integrated Marketing Analyst is responsible for planning, organizing, and executing demand programs focusing on new buyers in new and existing accounts. The specialist advises the demand strategy and has operational responsibility for demand program objectives, including the activation (acquisition), validation (nurture), and acceleration of demand. This role owns the collection, creation, and distribution of demand generation best practices and supports customer marketing and strategic accounts marketing managers in applying them internally across the region. RESPONSIBILITIES

Works with marketing teams to develop demand marketing programs that generate leads for Key Verticals, resulting in increased pipeline and revenue (program tactics may include direct mail campaigns, email campaigns, event marketing, tradeshows, seminars, online seminars, user groups, webinars, etc.)

Optimizes and standardizes demand program implementation processes across the NAM region.

Works closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience.

Plans the best mix of integrated inbound and outbound tactics, including offline and digital.

Project coordinator for accounts-based using 6sense.

Ensure brand compliance and consistency across all platforms

Track performance and metrics for Social Media, Emails, and Demand Campaigns.

Support uploading Inquiries and Leads using the internal Eloqua process.

Actively participates in and contributes to the planning, logistic, and direction of customer events, channel events, trade show participation, marketing/sales related meetings, webinars,

QUALIFICATIONS Minimum Job Qualifications:

Must have a BA/BS degree or equivalent experience in communications, business, marketing, or a related discipline in a marketing environment.

2+ years of work experience as an individual contributor in a marketing communications environment or similar.

2+ years of B2B marketing experience, preferably in a high-tech industry.

Experience in the design and execution of demand marketing programs

Preferred Qualifications:

Excellent verbal and written communication skills in English.

Demonstrated experience working within cross-functional teams

Ability to work independently, manage multiple projects, and prioritizes work to align with business needs

Strong working knowledge of the digital platforms used by the company such as Eloqua - marketing automation platform, Sprinkrl Social Media platform, Smartsheets, Canvas, and Wrike. Capable of providing training on the usage of these systems, and guidance to marketers using these tools.

Knowledge of Windows, Microsoft Office including Word, Excel, PowerPoint, Access, Outlook, SharePoint.

Ability to express thoughts and ideas clearly; capable of presenting visual projects to a remote marketing organization.

Can organize multiple tasks and possesses strong organizational skills

Intermediate knowledge of layout and graphic design. Capable of guiding internal clients and graphic designers to an effective final piece.

Excellent interpersonal skills with a positive attitude

Close attention to detail follow-up, with an extreme sense of urgency and perseverance

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