Marketing Communications Specialist I
Location:
Las Vegas, NV, US, 89113WI Statewide, WI, USNE Statewide, NE, USOH Statewide, OH, USMN Statewide, MN, USIA Statewide, IA, USLA Statewide, LA, USAZ Statewide, AZ, USWA Statewide, WA, USMA Statewide, MA, USStatewide, SC, USID Statewide, ID, USND Statewide, ND, USNJ Statewide, NJ, USDE Statewide, DE, USCO Statewide, CO, USNV Statewide, NV, USWV Statewide, WV, USCT Statewide, CT, USNH Statewide, NH, USTX Statewide, TX, USFL Statewide, FL, USKY Statewide, KY, USMS Statewide, MS, USAR Statewide, AR, USIN Statewide, IN, USPA Statewide, PA, USIL Statewide, IL, USNY Statewide, NY, USNC Statewide, NC, USSD Statewide, SD, USGA Statewide, GA, USME Statewide, ME, USOK Statewide, OK, USMO Statewide, MO, USMI Statewide, MI, USRI Statewide, RI, USTN Statewide, TN, USWY Statewide, WY, USNM Statewide, NM, USUT Statewide, UT, USSD Statewide, SD, USMD Statewide, MD, USKS Statewide, KS, USAL Statewide, AL, USDC Statewide, DC, USOR Statewide, OR, USCA Statewide, CA, USMT Statewide, MT, USVA Statewide, VA, US
Requisition ID: 17108
IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com (https://c212.net/c/link/?t=0&l=en&o=3466342-1&h=1955860405&u=https%3A%2F%2Fwww.igt.com%2F&a=www.igt.com) .
Overview
IGT PlayDigital is excited to present the opportunity to join our PlaySports team, which has the most successful B2B sports betting platform offering in the US. We are pursuing a long-term vision to bring premier full-service sports betting solutions to every casino, in every state and tribal territory of the US by using IGT's assets in this diverse marketplace, including our deep customer relationships, coast-to-coast licensing and our outstanding global resources, experience and technical capabilities.
You will be able to craft compelling propositions and editorial to engage and attract users to our US Sports-Betting application. The candidate should be comfortable with creating User Acquisition centered content as well as working with numbers, and use data to drive decision making to decide on content themes and editorial angles.
WHAT YOU'LL DO:
Manage content of customer facing apps and screens
Collaboration with content team
Configuring IGT systems back-end
Monitor exposure and effectiveness
Dissemination of sport content sheets
Propose content strategy improvements
Connect with customers via established live channels
Collaborate with new customers to develop launch plan
Additional input of marketing concepts, and layout of sporting information
Advise customer when adding relevant new content to the app and customer facing screens
Participate in team meetings and contribute to team strategy roadmap
Perform any other duties given by Head of the book
Work Location:
This is a remote from home position in the U.S. but you must be able to obtain a Nevada Gaming license.
Requirements
ABOUT YOU:
Immersion with core concepts and tasks in relationship marketing (creation and management of CRM campaigns), performance marketing (such as targeting, optimization, segmentation)
Ability to demonstrate creativity and passion for excellence in driving positive returns for promotional and marketing activities
Curiosity about and enthusiasm for Sports and Sports Betting is valuable but not crucial
Excellent time-management skills yet agile and able to work in a constantly evolving environment
Outgoing, positive, and forward thinking
Unbeatable interpersonal and organizational skills
Excitement to immerse yourself in a hard-working environment as part of a small, but fast growing team
Must be able to acquire a NV Gaming License
Proven capabilities and experience in data-driven consumer-facing marketing and promotions, in any relevant sector
Keys to Success
Building collaborative relationships
Decision making
Drive results
Foster innovation
Personal energy
Self-leadership
LI-CK1
LI-REMOTE
IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $39,848-$103,002. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.
Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses . In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.
All IGT employees have a role in information security. Annual training will be assigned and required as appropriate.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com .
