Channel Marketing Manager

ABB, INC. • New Berlin, WI • 12h ago

JOB REQUIREMENTS: Channel Marketing ManagerAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story. This position reports to Director, Marketing & CommunicationsYour role and responsibilities We\'re looking for a passionate and driven Segment Marketing Manager to join our dynamic team. In this role, you\'ll lead and implement marketing activities for assigned market segments, ensuring they align with our strategic goals. You\'ll conduct thorough market analyses using the latest tools to identify opportunities to promote new and existing products, systems, and services. Your efforts will create tailored offerings that resonate with our target segments, ensuring high levels of customer satisfaction and continuously monitoring segment performance. This is your chance to be a key player in shaping our marketing strategies and driving success. This is an exciting opportunity to make a significant impact in our ABB Drives Division in New Berlin, WI. Position Overview: As the Segment Marketing Manager, you will report to the Director of Marketing and Communications - Drive Products, US. This hybrid role (#LI - Hybrid) offers the perfect blend of remote and on-site work, allowing you to thrive in a flexible environment. You will be mainly accountable for: Collaborates with cross-functional stakeholders to define strategic marketing plans and support relevant implementation, including communication and support to the business units to translate it into a relevant marketing strategy. Provides support in defining the end-user value proposition and communicates it to the target segment, both internal and external, and drives sales efficiency by ensuring every salesperson possesses appropriate product and tool knowledge, including both technical and sales aspects. Conducts market research to identify customer needs, market trends, and competitive landscape, defining product positioning, messaging, and value propositions that resonate with target... For full info follow application link. Equal Employment Opportunity and Affirmative Action at ABB Inc. ABB Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following websites: http://www1.eeoc.gov/employers/upload/eeocselfprint_poster.pdf http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf ** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/748C0245F19B4133

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