Content Marketing Manager

AmerisourceBergen Services Corporation • Detroit, MI • 4h ago

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!

Job Details

Summary: The Content Marketing Manager is responsible for creating, managing, and optimizing content that engages target audiences and supports business objectives within Health Systems & Government Services, including solutions in Accelerate Pharmacy Solutions. This role focuses on crafting compelling narratives and producing informative materials to enhance brand awareness, showcase thought leadership, foster customer engagement, and drive traffic and conversions. The Content Marketing Manager will work closely with cross-functional teams to ensure content aligns with Cencora's strategic objectives and brand identity. As a key member of the Health Systems & Government Services Marketing team, the Content Marketing Manager operates in a collaborative environment, engaging with various divisions to support content needs. This role requires strategic thinking, creativity, and the ability to manage multiple projects, translating complex industry topics into accessible and actionable content and contributing to the overall marketing strategy. The Content Marketing Manager works through the direct supervision of the Director, Health Systems & Government Services Marketing and in collaboration with the Health Systems & Government Services management and marketing teams.

Primary Duties and Responsibilities:

Develop and implement a comprehensive content marketing strategy aligned with overall marketing goals

Identify target audiences and create content plans that address their needs, interests, and pain points

Write, edit, and oversee the production of high-quality content across various formats, including blog posts, articles, whitepapers, videos, infographics, and social media posts

Collaborate with subject matter experts to ensure content accuracy and relevance

Create and maintain a content calendar to schedule and organize content production and publication

Coordinate with other teams to align content releases with marketing campaigns, product launches, and events

In collaboration with digital marketing team, conduct keyword research and implement SEO best practices to enhance content visibility and organic search rankings

In collaboration with digital marketing team, monitor and analyze website traffic and engagement metrics to optimize content for better performance

In collaboration with digital marketing team, develop and execute social media strategiesand other digital campaigns to promote content and engage with audiences on various platform while monitoring social media channels for feedback and interactions, responding to comments and messages as needed

Create and manage distribution plans to ensure content reaches target audiences through appropriate channels, including email marketing, social media, and partnerships

Leverage paid advertising and partnerships to amplify content reach

Track and analyze key performance indicators (KPIs) related to content engagement, such as page views, shares, downloads, and conversions

Prepare reports on content performance and make data-driven recommendations for improvement

Conduct research to understand audience preferences, behaviors, and trends to inform content creation and strategy

Gather feedback from customers and stakeholders to refine content offerings

Work closely within Health Systems & Government Services marketing, sales, design, and product teams to ensure content aligns with overall business objectives and messaging

Collaborate on projects re

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