Marketing Specialist

Novant Health • Winston-Salem, NC • 8h ago

Job Summary

The marketing specialist will report to marketing manager or marketing director. They will provide support and coordination of marketing and advertising tactics, digital initiatives and other communication activities. They will work collaboratively with agency partners and other marketing and communications team members to support both small and large scale campaigns across the Novant Health system.Key Responsibilities will include:- Participate in development of marketing tactics and lead execution, including message development, consumer targeting and tracking of results.- Work with internal and external agencies to oversee copywriting, design, and purchasing and placement of advertising - Lead small project teams in the execution of marketing programs.

At Novant Health, one of our core values is diversity and inclusion. By engaging the strengths and talents of each team member, we ensure a strong organization capable of providing remarkable healthcare to our patients, families and communities. Therefore, we invite applicants from all group dynamics to apply to our exciting career opportunities.

Responsibilities

It is the responsibility of every Novant Health team member to deliver the most remarkable patient experience in every dimension, every time.

Our team members are part of an environment that fosters team work, team member engagement and community involvement.

The successful team member has a commitment to leveraging diversity and inclusion in support of quality care.

All Novant Health team members are responsible for fostering a safe patient environment driven by the principles of "First Do No Harm".

Qualifications

Education: 4-Year Bachelor's degree, required. Bachelors' degree in Marketing, Advertising, or Business. Graduate Degree, preferred.

Experience: Minimum of one year marketing or advertising experience, required. Experience in digital and email marketing, preferred.

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