Marketing Technology Lead

UPMC • Pittsburgh, PA • 2d ago

Purpose:

This position will be responsible for the day-to-day operations of various marketing platforms, platform reporting, and managing projects to meet business goals. The Marketing Technology Lead will work as a liaison between IT support staff, marketing staff, and staff from different lines of business around marketing platforms. This role should be well-versed in concepts such as platform integration, Application Programming Interfaces (APIs), data quality, and workflow processes. The ideal candidate has a passion for software solutions and likes to solve problems for business users.

Responsibilities:

Manage aspects of various marketing platforms, including vendor relationships, administrative functions, contracting, process improvements, user account permissions, reporting, and assist in championing the use of these platforms in the department.

Participate in SAFe Agile practices, helping to drive continuous improvement for the Marketing department.

Be the first line of support for marketing platform issues, and coordinate with internal and external support staff only when needed.

Manage ad-hoc projects for marketing platforms such as integration into our portals, single sign-on functionality, and system updates.

Be aware of vendor platform upgrades and how they impact the department, including writing the department communications about these changes and providing support to staff when needed.

Perform a business analyst function to evaluate marketing software and platforms that fill the gap for various business needs.

Work as a liaison between internal departments and vendors to implement cross-departmental marketing platforms and develop operational processes with marketing operations staff.

Develop efficient data structures, inputs, and processes for Marketing platforms owned and implemented by Marketing Operations, including the upstream and downstream effects of data format changes.

Maintain platform utilization statistics and reporting to assist with implementation strategies for increased use of these systems by marketing staff.

Act as the subject matter expert on API documentation & platform data elements across all marketing platforms during implementation projects, or for departmental reporting and analytics needs.

Lead or assist in the communication between IT and Marketing staff for issue resolution of different severities, via the IT Department ticketing systems.

Document processes and maintain platform information in the Marketing Knowledgebase as the primary contact in Marketing Operations for all platforms.

Keep a record of permission differences for staff who create or revoke user accounts in various Marketing platforms.

Support other team members from the Marketing Operations and Marketing Analytics as needed, including project management efforts, operational reporting requests, and operations leadership.

Performs other duties as assigned.

BA/BS in Business Administration, Marketing, Information Technology or related, with a proper understanding of platform use in large corporations & departments.

Minimum 3+ years supporting automation, system deployment, or technical integration between platforms.

Knowledge of the evaluation processes for platform selection and experience writing business requirements.

Knowledge of the data used in operations reporting, the various functions of different IT roles, and the general marketing system landscape.

Ability to take business processes and align them to software processes and capabilities. Must be able to document project and task work appropriately, and present information clearly for different audiences. Must be structured, organized, proactive, and able to work independently with little direction.

Experience with managing support calls with vendor support staff and making configuration changes in software systems as needed.

Knowledge of Adobe Workfront and Workfront Fusion to automate processes.

Knowledge of MS CoPilot is a plus. SAFe Agile certifications are a plus. Licensure, Certifications, and Clearances:

Act 34

UPMC is an Equal Opportunity Employer/Disability/Veteran

UPMC

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