Our client, of of the largest producers/manufacturers of Automotive parts is looking for Marketing Analyst to work at their at our client's Dealer Digital Solution in Warren, MI
Job Title: Marketing Analyst (Tier 3 Cross-Tier and Dealer Group Lead)
Location: Warren MI 48093
Pay Range: $50 - $55 per hour
Role Overview:
As the Tier 3 Cross-Tier and Dealer Group Lead, you will be responsible for developing partnerships across teams and uniting marketing strategies across tiers and with Dealer Groups. Your entrepreneurial spirit will enable cross-tier initiatives through internal and vendor partnerships, leveraging data granularity and analytics to support a cohesive approach across tiers.
Key Responsibilities:
Cross-Tier Media Strategy:
Collaborate on Cross-Tier Strategy and Measurement: Work with finternal media team to develop a tierless endemic strategy and measurement plan, align strategies to promote seamless execution down to the Dealer level, and communicate cross-tier strategies to enrolled Dealers and vendors through webinars and field teams.
Data Enhancements: Utilize data from the T3 product portfolio (including Chat, Trade, Call Tracking, etc.) to enhance audience development and sharing capabilities. Identify exclusive first-party data DDS can share with participating Dealers via approved vendors (at no additional charge to Dealers).
Stakeholder Engagement: Attend stakeholder meetings and serve as the primary T3 contact for cross-tier advertising and goals.
Tactical Opportunities: Work with brand teams to identify the best tactical opportunities for T3 support, aiming to maximize retail performance and sales for key markets, channels, or models.
National Strategies: Bring a T3 perspective into National strategy and planning sessions to support execution at the dealer level, including activation, consent, and measurement.
Innovation: Keep up with the technological landscape and emerging tools, applying them across tiers down to Tier 3.
Implementation SME: Be the SME for all cross-tier efforts as they relate to T3. This can include feasibility vetting, partner selection, collaborating on measurement plans, and launch/implementation/optimization efforts.
Dealer Groups/Direct Collaboration: Establish and lead direct collaboration with defined Dealer Groups to develop shared goals, timelines, and strategic opportunities. Foster and strengthen partnerships with Dealer Group marketing teams, accounting for their unique goals, challenges, and shared opportunities.
Dealer Group Advocate: Be a voice for Dealer Groups in cross-tier discussions, hosting roundtable discussions as needed, and providing actionable insights grounded in data-driven recommendations that leverage digital and retail data unique to each Dealer Group.
Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7 + years in Marketing, Media, Audience Targeting, or Brand team roles in retail marketing.
Business Acumen: Strong understanding of automotive retail and digital marketing, combining retail goals, data, metrics, audiences, and digital media to drive sales and dealer profitability.
Digital Media Strategy: Experience in digital media strategy for Tier 1 and Tier 3, with knowledge of various media platforms, technology, and processes.
Digital Trends: Understanding of digital trends, consumer behaviors, industry sources, and emerging channels to promote innovation.
Digital Media: Strong grasp of all paid digital advertising channels and tactics (SEM/Display/Social/Video/CTV/etc.). Familiarity with CDPs, digital media analytics, and audience curation.
T3 Specific Tools: Experience with any of the following is appreciated: Call Tracking, Vehicle Merchandising, Reputation Management, Chat Tools, Trade-In Tools, and/or Digital Retailing tools.
Media Platforms / Vendors: Experience with major media platforms such as Amazon, TikTok, Meta, and Google in addition to a dealer-vendor ecosystem (e.g. Dealer.com, Dealer Inspire, Marchex, Gubagoo, Reputation.com, Edmunds, Impel, Shift Digital, or similar).
If you're interested in pursuing a career as a Tier 3 Cross-Tier and Dealer Group Lead, this job description can serve as a starting point for understanding the skills and qualifications required for the role. However, keep in mind that job descriptions can vary depending on the organization, industry, and specific project or product.
If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!
About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis, Talent Solutions, and Jefferson Wells - creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.
ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.
