Description
Calpine Corporation is America's largest generator of electricity from natural gas and geothermal resources with operations in competitive power markets. Its fleet of 77 power plants in operation represents over 27,000 megawatts of generation capacity. Through wholesale power operations and its retail businesses, Calpine serves customers in 22 states and Canada. Its clean, efficient, modern and flexible fleet uses advanced technologies to generate power in a low-carbon and environmentally responsible manner.
The company was established on the premise that a strong commitment to the environment is inextricably linked to excellence in power generation and corporate responsibility. Since its founding in 1984, Calpine has led the power industry in its unwavering commitment to environmental stewardship. In addition, its renewable geothermal plants use steam generated deep below the earth's surface to produce clean, renewable electricity.
Champion Overview
Champion Energy is a wholly owned subsidiary of Calpine Corporation ("Calpine") and a licensed retail energy provider in every fully deregulated state in the U.S. While Champion serves all segments within the Texas market, its residential division has consistently earned recognition for excellence. Champion's residential business in Texas is a six-time winner for residential customer satisfaction through the JD Power Retail Electric Provider Residential Customer Satisfaction Study. Additionally, Champion's dedication to customer service led to it being named the "Best Texas Electricity Provider" by Texas Electricity Ratings in 2023, alongside recognition from the Better Business Bureau as a Winner of Distinction with an A+ rating. In addition to the Champion brand, Calpine also owns and operates North American Power, Hello Energy and Good Charlie which are focused on residential customer segment.
Job Purpose:
Collaborate with the existing Champion Marketing Team to identify, develop, and implement programs to grow Champion's residential business(es), retain existing customers and increase brand awareness. In addition, work closely with Champion leadership team to ensure programs are well understood and supported. This role will report to the SVP Champion and may present to and/or prepare content for the president of Calpine Retail, the CEO of Calpine and the Board of Directors as needed.
Responsibilities:
Responsible for developing and implementing marketing strategies to drive both EBITDA, customer count growth and increase brand awareness. Moreover, this role involves overseeing marketing activities, including advertising, promotions, public relations, and digital marketing efforts.
Analyze and Identify new market opportunities; coordinate go-to-market and new product launches with both internal and external stakeholders accordingly.
Look for ways to deploy targeted acquisition campaigns to increase high customer lifetime value accounts.
Assist with marketing channel mix and budget allocation for optimal spend and cost per acquisition.
Collaborate with Champion leadership team to grow brand presence through targeted placements through with third-party Agency firms.
Lead digital marketing, data analytics, loyalty programs and product offer(ing).
Negotiate media buys with strategic vendors for targeted advertising (e.g., Television, Billboards, etc.)
Develop analytical tools to measure and validate ad-spend efficiency by channel.
Manage and deploy social media platform, approve content and drive acquisition efforts for both paid and organic channels.
Oversee website functionality, content (e.g., SEO) and development from both a functionality as well as a creativity perspective(s).
Responsible for management of on-line reputational management.
Work closely with the Champion leadership team to develop and execute marketing plans that align with the company's overall business objectives. This individual will also be responsible for analyzing market trends and competitor activity to identify opportunities for growth and differentiation.
Collaborate with Champion leadership team to manage and optimize marketing costs, leverage and identify sales channels/partners and to actively track residential sales metrics, some of which include:
New Sales
Renewal / Retention Rates
Acquisition and Conversion Rates
Survival Rates
Cost(s) to acquire
This individual will work closely with cross-functional teams to ensure that marketing initiatives are executed effectively and efficiently.
Assist with the development of the necessary skills within the team to support channel development, product development, customer experience and data analytics.
Collaborate with Calpine commercial team to lead residential product development and pilot programs as needed.
Critical Success Factors:
Digital marketing, web-tool optimization and branding expertise
Management of digital acquisition, website, email, social media, email, mass/omni-channel partnerships and branding efforts
Developing/transforming brands
Developing channel strategy
Developing product(s) strategy
Advertising across multiple channels (linear TV, streaming, digital ads, radio, billboard)
Developing customer experience approach/groups
Developing renewal strategy/pricing
Working with third party marketing agencies to negotiate media buy contracts, TV ad schedules, etc.
Additional Experience Preferred
Managing a marketing operations group
Experience in a call center and/or call center operations
Data analytics experience
Familiarity with pricing models (i.e., swing and convexity pricing models)
Familiarity with AI capabilities in the marketplace
Experience in M&A
Developing marketing programs or materials
Required Skills/Experience
The ideal candidate for this role will have 10 or more years background in a senior marketing role with experience developing and implementing successful marketing strategies and ad campaigns in the residential electricity or similar sectors. In addition, this individual should have excellent analytical and problem-solving skills, as well as the ability to work collaboratively with a diverse team.
Strong leadership and communication skills are also essential for this position.
Demonstrated ability to assess needs, validate direction with key stakeholders, develop and deliver impactful programs, create feedback loops, monitor performance, adjust as needed.
Systems - Must have strong working knowledge of Microsoft Office suite and CRM systems.
Education
Bachelor's degree in business or related discipline.
Additional Calpine Information:
Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
Calpine is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to hrrecruitment@calpine.com. Determination on requests for reasonable accommodation are made on case-by-case basis.
Please view Equal Employment Opportunity Posters provided by OFCCP here (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
