Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
As a Brand Experience and Development Manager you are responsible for developing the strategy (
KEY RESPONSIBILITIES:
Consumer & Customer Intimacy
Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research
Understand, validate and/or develop the consumer's hidden universal truths to drive relevant communications
Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs
Business Planning
P&L ownership to ensure that key business KPI's are met-revenue, profit, market share and brand health.
Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps / opportunities
Project end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
Manage brand's consumer marketing budget and demonstrate efficient and effective investment approach
Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy
Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications
Explore and incorporate new approaches to brand innovation in the brand's innovation strategy including licensing agreements and strategic partnership
Brand and Product Experience
Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
Strong understanding of brand foundational tools and ensures the cultural relevance of the brand's identity, essence, and activations across all touchpoints
Activate brand's nutrition health and wellness proposition in consumer communication
Works to produce continuous growth out of total demand generation dollars; manages brand's consumer marketing budget and demonstrate efficient and effective investment approach
Management of budget, as well as evaluate share, sales and profit for the brand
Support packaging changes due to product, graphic and/or formula changes
Within the @context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace data
In collaboration with cross-functional and external experts, lead innovation projects in support of the brand's innovation strategy
Commercial Excellence
Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute
Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investment
Support packaging changes due to product, graphic and/or formula changes
Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behavior
Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion. This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3-year strategic plan.
Talent Management
Leads by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets
Lead by example to motivate and inspire team to exceed performance targets
Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.
Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives.
Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity
Fostering the sharing of best practices.
QUALIFICATIONS / CERTIFICATIONS:
Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
MBA preferred
Knowledge of budget control methods, policies and procedures
Strong negotiation and relationship building skills
Strong research and strategic analysis skills
Ability to work independently, autonomously and adapt quickly to change to deliver results
Must have strong problem-solving and decision-making skills.
Excellent communication (both verbal and written) and interpersonal skills.
Basic financial acumen and the understanding of calculating risk/return on business decisions.
Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
Proficient in Microsoft Office Applications
CRITICAL EXPERIENCES:
At least 5 years of work experience in marketing or brand management
Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills
Experience leading marketing communication projects including digital and media strategies
Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems
Requistion ID: 350915
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
