Digital Marketing Manager
Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America
Req #1495
Monday, April 28, 2025
At Stanley Martin Homes, we believe our team makes the difference in everything we do. That's why we live by our four values:
Our Team Makes the Difference
Succeed with knowledgeable, driven, and dedicated people working together
We Are Homebuyer Focused
Keep our customers and their satisfaction central to all that we do
We Have a Passion for Excellence
Strive to keep improving with our focus on the Stanley Martin Way
We Do the Right Thing
Act with the highest standards of integrity, every day
Stanley Martin Homes was ranked #12 Largest Private Company in the Greater Washington area by the Washington Business Journal. This achievement highlights Stanley Martin's growth and success as well as its commitment to its team members and company culture.
The Director of Digital Marketing will be responsible for setting the digital marketing and content strategy and oversee the execution of paid marketing, search engine optimization, email marketing, social media, media buying, public relations, website content and conversion, and web analytics. This role will contribute significantly to strategic marketing planning and will work directly with the Vice President of Marketing and other team leaders to hit department goals.
Responsibilities and Duties:
Develop and deliver marketing policies, practices and strategies to attract customers to our website, online presence and promote our homes online
Lead the delivery of the digital homebuyer experience to drive awareness, customer growth and to enhance homebuyer engagement
Set a multi-year strategy to grow sales and homebuyer engagement digitally
Lead the design and marketing teams to develop creative concepts and campaigns that attract, engage, and convert
Develop digital marketing plans, website improvement plans to enhance the online customer experience and online customer journey
Lead the SEO projection roadmap, identifying key areas of growth and partnership with cross functional teams to drive prioritization and execution
Manage digital marketing vendor relationships
Own data analysis for digital marketing initiatives to measure impact, ROI and website metric trends
Determine annual KPIs and benchmark criteria to measure marketing effectiveness and identify areas to optimize marketing spend and efforts
Work in partnership with IT to evolve StanleyMartin.com to provide a superior user experience that maximizes home buyer interactions and optimizes SEO
Hold monthly creative brainstorming sessions with Marketing Directors and Managers in Reston to determine new ideas for content and to gain feedback on needs of the team to meet goals
Stay on top of trends in digital marketing and the homebuilding market to best influence how our digital marketing plays a role in our overall success
Grow, develop and manage a high-performing team of Digital Marketing professionals
Ensure a high level of internal client satisfaction with a focus on responsiveness, resolution of problem situations, and successful completion of deliverables
Consistently explore new opportunities for innovation and testing via new vendors, platforms, and proactively deliver recommendations with a goal of reaching and exceeding the KPIs set
Direct the implementation of the strategy, content and ongoing maintenance of digital platforms (websites, social media, email, digital advertising, SEO and SEM) with the marketing team
Manage the digital marketing budget and annual spend
Position Standards:
Approach every day and opportunity with innovation and an open mind
Attention to detail
Solution oriented
Strong analytical skills
Positive attitude
Strong communication skills (written and verbal)
Intellectual curiosity
Position Requirements:
BS/MS degree in marketing or a related field
2+ years of leading a digital marketing efforts
Managerial experience
Digital advertising agency experience a plus
Must understand the full digital marketing mix and be able to communicate technical aspects of a campaign in an easily digestible manner
Experience with website analytics tools
Experience with marketing automation platforms (Salesforce Marketing Cloud, Pardot, etc.)
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in digital marketing
Excellent communicator in both verbal and written formats to compellingly and effectively influence cross-functional teams and senior leaders
The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
Requirement to be in the Reston office 1-2 days per month
What's In It For Me:
Access to competitively priced, high-quality health care options through Aetna, and EyeMed, along with employer-paid ST and LT disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
12 weeks of paid maternity leave through our Short-Term Disability Plan
Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
Continue your education with tuition and certification reimbursement
Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
Protect yourself from identity theft or travel mishaps with our no-cost coverage
Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
Get access to your paycheck early with an advanced pay option through Dayforce Wallet
Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more
Martin Alloy and Stanley Halle created Stanley Martin in 1966 in the Maryland suburbs outside of Washington, D.C. Early on, we began innovating with fresh new designs and quickly expanded our portfolio of homes to include various sizes and townhomes as well. Our innovative designs, commitment to quality and strong customer service quickly led to significant growth.
Stanley Martin expanded into Northern Virginia in 1971, Charlottesville, VA in 2013 and both Richmond, VA and Raleigh, NC in 2014. In 2017, Stanley Martin joined the Daiwa House Group, which provided the opportunity to expand into Atlanta, GA and Charleston, SC in 2018 and again in 2020 into Columbia, SC and Charlotte, NC among other metro areas on the east coast. We are proud of our 50+ years of success and look forward to helping homebuyers find their dream home every day.
To hear from our current team members about why they love working at Stanley Martin, click here (https://www.stanleymartin.com/who-we-are/careers) .
Other details
Job Function Director
Pay Type Salary
Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America
Our company adheres to the spirit and intent of EEO. We promote a safe and drug-free workplace. We offer a competitive package of compensation, benefits, and a remarkable working environment. EOE/M/F/D/V/SO
